It’s not really. It is true that the formula for ranking a website is vastly complicated and a bit of a mystery. The techniques employed by most competent and experienced SEOs are quite straightforward and easy to follow. The problem is it takes an enormous amount of time to get up to speed on the best practices of the industry. That’s where I come in. I do this full-time and have helped many websites such as your own rank at the top of google.
Both are acronyms and refer to Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The easiest way to remember the difference is that SEM requires a paid ads component.
The lines are increasingly blurred when you talk about what SEO actually is.
Most SEO techniques require a paid component. Whether it’s buying backlinks, hiring an SEO, paying writers to mention you in articles or cleaning up the page load speed for a site.
Nowadays people have ad fatigue, this requires clever marketers to dive deeper into possibilities. Placing your brand in the flow of dialogue and send people to your website has become an integral part of SEO.
While they are both free tools provided by Google to dive deeper into your website traffic, they seem to be managed by very different teams at Google. Basically, Google Analytics gives feedback on your website traffic from multiple sources like social media, google search, email and other large websites; while Search Console gives info about your traffic specifically from search results. Confusingly, your organic search results will not be consistent between the two reports. I have yet to see a satisfactory explanation why. Perhaps this is why 3rd party SEO tools are so popular nowadays.
This is a common reason to seek out an experienced SEO. There are a host of reasons why your site rankings recently dropped. The most likely one is that you were doing something that Google didn’t like. I can provide a deep analysis of your site and get the bottom of what ails your website. My consultation rates are quite reasonable and I guarantee improvements based on my recommended course of action.
Generally speaking, I can achieve target results within six to 12 months. If your site is new or has exceptional issues, it can take longer.Really, this depends entirely on your competitors. If you are a local contractor you have a much better chance at ranking for “best “contractor” in [your neighborhood] than you do for ranking for the whole city or even the state you are located in.
Social Signals are an important part of getting your web page indexed and trusted by Google’s search algorithm. Basically, Google can tell the difference between when you share your own content and others share your content. They do this by connecting your accounts to your web properties. When your content is shared by someone other than yourself and then that persons share is engaged (re-shared, commented, liked) then you have a social signal. The more social signals the more valid your content is to Google. We can generate social signals through multiple means. Please contact us to learn more.
I do actually.