keywrd research

Understanding the Importance of Ai-Assisted Keyword Research

Comprehensive keyword research lays the foundation of a successful search engine optimization (SEO) strategy. As the cornerstone of SEO, keyword research enables businesses to identify the most relevant terms and phrases that potential customers will likely use when searching for products or services online. This helps drive targeted traffic to a website and improves its ranking on search engine results pages (SERPs).

In this article, we’ll explore the significance of keyword research, its role in effective SEO, and how a “done for you” SEO provider like Pixeoseo can streamline this process for your business.

What is Keyword Research?

Keyword research is the process of discovering and analyzing words and phrases that people use in search engines to find information, products, or services related to your business. This research enables you to identify high-value keywords to improve your site’s visibility and attract organic traffic. The objective is to balance popular search terms with high search volume and those with lower competition, which can be more easily ranked.

Ai-Assisted Keyword Research

We understand how difficult and time-consuming keyword research can be, so we offer an ai-assisted keyword research solution. Our system undertakes comprehensive analysis based on the type of service your business offers, reviews competitors’ websites, analyzes existing content on your site, and looks for related terms that appeal to potential customers.

Using this unique approach, you can identify high-value keywords that appeal to your target audience, boost visibility on SERPs, and generate more organic leads.

Some of the features included in our ai-assisted keyword research system include:

  • Automated Keyword Generation: Our AI-powered approach generates a list of potential keywords for your website based on the type of services you offer. This feature can save you time and effort by automating the brainstorming process and developing ideas for new keywords.
  • Competitive Analysis: To gain a competitive edge, our system analyzes your competitors’ websites to identify the keywords they are using and ranking for. By understanding the keywords driving traffic to your competitor’s sites, you can gain valuable insights into what might work well for your website.
  • Keyword Grouping: Our system organizes your keywords into groups based on their relevance to your business and potential to drive traffic. By grouping your keywords this way, you can better manage and prioritize them.
  • Intent Analysis: To optimize your content and target the right keywords, our system helps you understand the intent behind the search queries that potential customers use when looking for products or services like yours. By analyzing the intent behind these searches, you can better optimize your content and target the right keywords.
  • Keyword Performance Tracking: Our system tracks the performance of your chosen keywords over time, allowing you to measure the effectiveness of your SEO efforts. By monitoring your keyword performance, you can decide which keywords to focus on and adjust your strategy accordingly.

The Power of Keywords:

Keywords are the words or phrases that users type into search engines when looking for information or products. They are the essential building blocks of online content, helping search engines understand and categorize your content. Choosing the right keywords is vital for your website’s success, as they can significantly impact its visibility and search ranking.

1) Improved Search Engine Rankings:

Keyword research aims to identify the most relevant and high-traffic keywords related to your niche. Incorporating these keywords into your content helps search engines better understand your content, leading to improved rankings. Better rankings mean more visibility for your website and, ultimately, more traffic.

2) Targeted Traffic:

By targeting specific keywords, you can attract genuinely interested visitors in your content, products, or services. These visitors are more likely to engage with your website and convert into customers, subscribers, or followers. Keyword research helps you identify the search terms that your target audience uses, allowing you to tailor your content to their needs.

3) Better User Experience:

When your content is optimized with relevant keywords, it becomes more user-friendly. Visitors can easily find the information they’re looking for, which improves their overall experience on your website. A positive user experience increases the likelihood of return visits and recommendations, which can contribute to your website’s growth.

4) Cost-Effective Marketing Strategy:

Keyword research is a cost-effective marketing strategy, as it helps you optimize your content to rank higher in organic search results. This approach is more affordable than paid advertising and can lead to long-term, sustainable growth for your website.

5) Stay Ahead of Competitors:

Regular keyword research allows you to stay ahead of your competitors by identifying emerging trends and changes in user behavior. You can maintain a competitive edge in your niche by adapting your content strategy to these changes.

The Critical Role of Keyword Research in Effective SEO:

, keyword research tools, keyword research tool, google search console, search volumes, keyword tools, monthly search volume, long tail keywords, keyword research for seo, keyword research important, search intent, free keyword research tools, keyword research process, keyword ideas, google keyword planner, keyword difficulty,

SEO is an ever-evolving field, with search engines continuously updating their algorithms to provide users with the most relevant and high-quality content. Keyword research is critical to effective SEO, as it helps you optimize your website and content to align with these algorithms.

1) On-Page SEO:

On-page SEO involves optimizing your website’s content and structure to make it more attractive to search engines. Keyword research plays a vital role in on-page SEO, as it helps you identify the most relevant keywords for your content. You can significantly improve your search engine rankings by incorporating these keywords into your website’s title tags, meta descriptions, headers, and content.

2) Content Strategy:

A well-crafted content strategy is essential for SEO success, and keyword research is crucial to this process. By understanding your niche’s most popular and relevant keywords, you can create content that caters to your target audience’s needs and preferences. This approach will help you rank higher in search results and attract more organic traffic.

3) Link Building:

Link building is the process of acquiring high-quality backlinks from authoritative websites. These backlinks signal to search engines that your content is valuable and worth ranking higher. Keyword research can help you identify popular search terms and create content that other websites would want to link to, improving your chances of acquiring backlinks.

How Pixeoseo Can Help with Keyword Research and SEO

A “done for you” SEO provider at Pixeoseo can significantly streamline keyword research, ensuring your business reaps the full benefits of a well-executed SEO strategy. Pixeoseo offers the following services to help you achieve success:

  • Comprehensive Keyword Research: Pixeoseo conducts thorough keyword research to identify your business’s most relevant and high-performing keywords. Their team of experts analyzes search volume, competition, and user intent to create a list of targeted keywords that can drive organic traffic and conversions.
  • Competitor Analysis: By evaluating your competitors’ keyword strategies, Pixeoseo can identify opportunities and gaps that you can exploit to gain a competitive edge. This ensures your SEO strategy remains dynamic and effective in an ever-changing digital landscape.
  • On-page SEO Optimization: Pixeoseo’s team of SEO specialists optimizes your website’s on-page elements, including title tags, meta descriptions, headers, and content, using the most effective keywords. This helps search engines understand the context of your site and improves its ranking on SERPs.
  • Off-page SEO Management: Pixeoseo can help you develop a robust SEO strategy by incorporating targeted keywords in your backlink profile. They work to secure high-quality, relevant backlinks that signal your site’s authority to search engines, leading to improved rankings.
  • Content Marketing Support: With a deep understanding of the keywords that resonate with your target audience, Pixeoseo can help you create engaging and informative content that attracts organic traffic. Their content marketing support ensures that your content is optimized for search engines and provides value to your users.
  • Technical SEO Services: Pixeoseo’s technical SEO services ensure that your site is easy for search engines to crawl and index. Optimizing your site’s URL structure, internal linking, and other technical aspects enhance your site’s visibility on SERPs.


Keyword research is a vital aspect of any successful SEO strategy. By understanding the terms and phrases your target audience uses to find information, products, or services related to your business, you can optimize your website and create a more compelling online presence.

A “done for you” SEO provider at Pixeoseo can help streamline this process, ensuring your business benefits from a well-executed AI-assisted keyword research and SEO strategy. With their comprehensive range of services, Pixeoseo can guide your business toward improved visibility, increased organic traffic, and a higher return on investment.

outsourcing seo

The Benefits Of Outsourcing SEO: Everything You Need To Know

Search engine optimization (SEO) is critical to any online business’s success. It can help you get more organic traffic to your website, boost your rankings in search engines, and ultimately increase sales and revenue. But SEO can be time-consuming and complex, especially if you don’t have the necessary skills or resources to do it yourself. That’s why many businesses choose to outsource their SEO efforts instead.

Outsourcing SEO services has several advantages that make it a compelling choice for business owners who want to maximize their results without sacrificing too much time or money. In this article, we’ll discuss what to look for in a done-for-you SEO provider, tips for choosing the right provider, and what to expect from their services.

Benefits of hiring an SEO company

When you outsource SEO, you hire professionals with the knowledge and experience to help your website succeed. Here are some of the most compelling benefits that come with outsourcing:

  1. Access to experts: You can tap into their team’s expertise and insights by hiring an outside company. This allows you to get valuable advice and strategies that you may not be able to develop yourself.
  2. Cost savings: Outsourcing SEO can help save money in the long run because you don’t have to hire, train, and manage your team of SEO experts.
  3. Faster results: Professional SEO companies usually have the resources and tools to help you reach your goals quickly.
  4. Increased efficiency: When you outsource SEO, you don’t have to worry about managing it yourself, which frees up your time and energy to focus on other business areas.
  5. Scalability: The right SEO partner can scale with you as your needs grow and come to achieving your online business goals.

What to Look for in a Done-for-You SEO Provider

When selecting a done-for-you SEO provider, you should look for certain qualities to ensure you get the best service possible. Some of these include:

1) Look At The Company’s Specialities And Services

One of the first things to consider when looking at an SEO provider is the type of services they offer. Do they specialize in local or global search engine optimization? Are they experts in content marketing, keyword research, or link building? Ensure the provider you choose has a team of experienced professionals to help you achieve your goals.

2) Check Their Reviews And Case Studies

Another thing to consider is the company’s reviews and case studies. Do they have testimonials from satisfied customers? Are their case studies up-to-date and reflective of their recent successes? This is an excellent way to understand the provider’s quality of work and customer service.

3) Dive Into Their Portfolio And Case Studies

The company’s portfolio and case studies are a great way to better understand its process and result. Look at the examples they provide and any recent projects they have completed. This will give you an idea of what you can expect from them regarding quality and results.

4) Get An Understanding Of Their Pricing

It’s essential to understand the pricing structure of any potential provider. Ensure you know what services are included, their fees, and whether they offer discounts or other special offers. This will help ensure that you get the best value for your money.

5) Ask About Guarantees And Back-Ups

Finally, ask the provider if they offer guarantees or back-ups if you are unhappy with their services. A reputable company should be willing to stand behind its work and provide a money-back guarantee or other assurance that your investment is secure.

6) Look For “Done-For-You” And “Done-By-You” Options

When considering a done-for-you SEO provider, consider both “done-for-you” and “done-by-you” options. A good provider will offer both services and explain the differences between them. With “done-for-you” services, the provider handles everything from research and implementation to monitoring and reporting. “Done-by-you” services, on the other hand, provides guidance and support so that you can do some of the work yourself.

Tips for choosing the right provider and what to expect from their services.

Choosing the right SEO provider is essential to get the most out of outsourcing your SEO. Here are some tips for selecting a provider:

1) Check Their Reputation And Experience

Ensure that your chosen provider has a good reputation and can support their claims with case studies and recent successes. You should also look for a provider with experience in the industry and expertise in your specific area.

2) Research The Provider’s Tools And Techniques

Understanding the provider’s tools and techniques is vital before you make any commitments. Look at their website and ask about their strategies, such as keyword research, content marketing, or link building.

3) Look For Transparency With Everything

When dealing with an SEO provider, look for transparency in all aspects of their work. Make sure that they provide detailed reports to track progress and measure success. They should also be open to questions and willing to explain the process so you can understand what’s being done on your behalf.

4) Ensure They Offer Support Services

Finally, ensure that your chosen provider offers support services to help you. This could include advice on improving your SEO efforts or answering any questions.

By taking these steps, you can be confident in your choice of an SEO provider and maximize the benefits of outsourcing your SEO efforts. When you choose the right provider, you can expect increased traffic and improved website visibility. So take the time to research and make the right choice.

Boost Your Online Presence with Our SEO Outsourcing Services

At Pixel SEO, we offer ‘done-for-you’ and ‘done-by-you’ outsourcing services designed to help you maximize the return on your investment. Our team of experts will work with you to create an effective SEO strategy tailored to your needs and goals. We also provide comprehensive support and reporting services to ensure your SEO efforts succeed. The best part is that we offer affordable rates and flexible payment plans so that you can get the most out of your budget.

Contact us today to learn more about how we can help you boost your online presence with our SEO outsourcing services.

Google Entities And The Shut In Economy

The Shut-In Economy And Using Google Entities

The Shut-in economy before the coronavirus outbreak of 2020 was once considered a negative social term. However, with the importance of social distancing and staying indoors, it’s now a crucial time for business owners to sharpen their SEO strategies to adapt to the on-demand search climate.

How to Optimize Your SEO for the Shut-in Economy

  • Update your title pages to align with categories related to the current crisis

  • Ensure your pages are up-to-date and responsive on all devices

  • Use Google entities instead of long-tail keywords on your money pages

  • Make sure to take advantage of the Google Knowledge Graph and stay updated on the latest developments in Google Search

Researching the Market in the Shut-in Economy

If you’re just starting out in the product cycle, market research is essential. Consider finding a reputable affiliate network and reviewing the products you want to sell, as popular websites like Amazon and home service sites like Home Advisor often dominate the SEO searches for certain services. Additionally, focus on shopping online and local SEO strategies to reach local customers and improve your online listings.

The Significance of Google Entities in SEO Google entities, which are topics or keyword clusters related to your search, is a safe and effective strategy for optimizing your SEO in the shut-in economy. By incorporating these entities into your title tags and main content points, you can ensure your website is easily discoverable by potential customers and rank higher in organic search results.

Search Engine Cheat Sheet

Key Component


Benefits for SEO

Google Knowledge Graph

A database that provides information about people, places, and things used by Google to enhance its search results.

Enhances the relevance of a website and its pages, providing accurate and relevant information to potential customers.

Google Entities

Topics or keyword clusters related to a specific search.

Helps identify topics and keywords related to a specific search, making a website more discoverable by potential customers and improving its ranking in organic search results.

Incorporating both the Google Knowledge Graph and entities into your SEO strategy can help ensure that your website is easily discoverable by potential customers, provides relevant and accurate information, and ranks higher in search results.

The relationship between Knowledge Graph and Entities

By understanding the relationship between the Google Knowledge Graph and entities, businesses can improve their SEO by incorporating these entities into their title tags and content. This helps to make their website more discoverable by potential customers and rank higher in organic search results. The Google Knowledge Graph provides information that can enhance the relevance of a website and its pages, while the entities help to identify topics and keywords related to a specific search.

The Google Knowledge Graph is a database that provides information about people, places, and things, and is used by Google to enhance its search results. The Knowledge Graph is interconnected with Google entities, which are topics or keyword clusters related to your search. By understanding the relationship between the Google Knowledge Graph and entities, you can ensure that your website is easily discoverable by potential customers and ranks higher in organic search results.

Clustering Relevant Topics on Your Website Using the entity strategy, make sure to link between relevant topic articles or pages on your site. For example, if your site is about delivery services in a specific county, you could create category pages based on the Google entities related to your target keyword.

Google Entities Example

Is Using Google Entities a Safe Long-term Strategy?

The answer is yes!

Google Entities Are Found In Image Search

Google’s move towards entity clusters reflects its aim to quicken searches and provide the best answers to searchers. By researching your target keyword and incorporating the related entities into your title tags and content, you can improve your website’s discoverability and rank on search engines. Additionally, creating evergreen content and staying up-to-date with the latest developments in the knowledge panel will help ensure your business stays ahead of the curve in the new world of SEO.

In conclusion, optimizing your SEO strategy is crucial in the shut-in economy, as more people rely on online services and searches. By researching the market, using Google entities, and clustering relevant topics on your website, you can ensure your business stays ahead of the curve and is ready for the future.

Seo Writing For Two Types Of Readers (6)

Writing SEO Content for Two Types of Readers

After writing SEO content for several years, it has come to my attention that many freelance writers are unaware of the two basic types of blog readers.

The vast majority of blog articles, probably close to 98%, are written to achieve better website rankings. Google is smart enough to know this by now. There are incentives for writing for both of these types of readers simultaneously. I introduce you to the “Lizard” and the “Librarian.”

What Are the Reader Types?

The Lizard is a reader who responds to visual stimuli on the page. Mainly images, graphics, white space, and videos. To keep the lizard engaged you need to use the following techniques:

  • Short sentences
  • Adequate spacing between paragraphs
  • Titillation (not only sexual images but provocation is useful too)

On the other hand, engaging the librarian has long term benefits that the lizard never really achieves. The truth of the matter is, the lizard brings in the traffic much easier, while the librarian is more likely to actually READ your content.



Lizard Reader

Create SEO Content for the Lizard

  • Images that are engaging but suitable for the target audience.
  • Titles which speak to the reader’s emotions are important
  • Layouts which are both mobile-friendly and informative
Librarian Seo
@ National Cancer Insitute

 Create SEO Content for the Librarian

  • Do not exaggerate claims
  • Use easily sourceable data
  • Create new data points and show your work clearly

After many years of optimizing website content in various niches, it is fairly obvious that google takes its lead from user behavior within the chrome browser. Some layouts are more conducive to higher quality user experiences, while some content formats such as question and answer using short sentences with relevant data points, brings in users in other niches.

Some examples of niches that work for each type of reader.

[su_table responsive=”yes”]

The Lizard The Librarian
Ecommerce sites Sport Fan sites
Fashion Blogs Tech Review Sites
Lead Gen sites Medical Advice


The million-dollar question: How does Google crawl your site? As a librarian or a lizard?

Write for the librarian and present the layout for the lizard

This one-two punch of engaging both types of readers will ensure you create content that ranks well and ages well (evergreen content).


There are certain standards of quality no matter who you are targeting. If you are optimizing a business website in a time of the shut in economy about delivery services, you cannot outsource product reviews. As the owner of a website, you need to be the authority on the topic. If you are not able to write clearly on your chosen niche, make certain there is someone available who can represent your voice authentically. If not, neither the lizard nor the librarian will be able to accept your content.

Path to Failure in SEO Content

There is a clear path to failure in SEO, create useless content. Appeasing the reader is a sure-fire way to make the Google bot pay attention.

Depending on your niche, you’ll need more or less of each type of writing. For EAT type niches, you’ll need more Librarian content. However, if you are writing meme worthy-content, focusing more on the lizard’s needs would be preferred.

Being a writer for SEO content can sometimes feel robotic and pointless if you are a true writer, but there is a need for this type and it should not be ignored.


Growth Hacking Vs Seo

Growth Hacking vs SEO: What is the Difference?

A Growth Hacker is a person whose true north is growth. Everything they do is scruti‐
nized by its potential impact on scalable growth.

-Sean Ellis, Growth Hacking Godfather

Growth Hacking

Usually measured in units such as traffic, conversions new user signups and revenue, actions of new users (liking or commenting, giving an email address. All tangible countable actions you can count.


The big bad acronym in digital marketing. Those who do it can’t figure out how to convince those who need them and those who need it can’t seem to figure out how to hire someone who actually knows SEO. In a nutshell, it’s doing whatever one can to increase organic traffic from search engines. But SEOs are also using paid traffic, email marketing, and social media to generate more organic traffic.

Growth Hacking vs SEO

Growth hackers tend to start off as developers while it’s rare that an SEO has a purely technical background. They are more than likely to be a project manager, a systems engineer or a writer. They are slightly less results-oriented and more revenue-driven. One of the first questions a good SEO would ask a prospective client is the current relationship between cost and client acquisition. SEO has been proven time and again to be the most cost-effective way to drive traffic to a site.

Markus Spiske Pwpvgq A5qi Unsplash

Quantifying Results vs Gut Instinct

When approaching digital marketing as a growth hacker,  you spend your time quantifying results. On the other hand, it is very possible to be an effective digital marketer by assessing the situation of a given topic. The current Covid 19 virus is a good example. Nobody knew 3 months ago that this would become a hysterical topic globally and thus there would be no data to support developing content, building links and mentioning it in your paid ad strategy. But if your instinct said to take a chance on it, you’d more than likely be experiencing a swoon of traffic to your site now.

What is the difference?

To sum up, the difference is the mindset. when you are quantifying results, you let the data guide you down your digital marketing path. With SEO, you are more like a doctor than an engineer. The systems you have in place to develop content or build links are more about the relationship you have to a specific topic or the owners of supporting websites. get your website designed by webexpert.

Building links, getting articles published and editing the layout of your site to appease user intent are more subtle than simply crunching numbers and getting users to “sign up” or vote with their time. The two mindsets can be complementary but if they are not clear what each provides to your digital marketing campaign, it can dilute your effectiveness. The best approach is a blended one. If you don’t know a topic well, check the data. Are there enough searches for a given topic? Does the niche seem to be growing? The tools available these days are staggering but at the end of the day, you really need to have a good grasp of what readers are looking for. This is clearly a talent that not all SEOs or growth hackers have.

Interested to know more about this topic? Check out a slightly dated book that deals with the topic in more depth. Any book published on digital marketing is going to be out of date the minute it’s published. But this one has some really interesting evergreen concepts.

The Art of SEO

optimize for google voice search banner

Audio Voice Search Tips for Optimizing Your Website

Voice searches are not quite able to read your mind yet but it is getting there. Perhaps within a year or two it will become commonplace to perform very complex voice searches with your phone or computer. For this, you should be optimizing your site for voice search.

Top tips for optimizing for Google voice search.

Use structured data for all pages on your website.

There are many forms of structured data and it’s important you use the most applicable ones to improve search results.

  • Product or service pages: markup the price data, the business location, and the aggregate review ratings.
  • Homepage:  it should have local business structured data (location, contact info, hours of operation
  • Blog article:  author info, top comments,  aggregate review markup if you allow feedback in the comments.
  • Information pages: markup for questions and answers, FAQ markup, etc
  • About Us pages: people markup is important.

[su_note] Sly tip: use the author box on articles and then link them to the about us page. This will help your site’s acceptance to Google News. Another untapped source of search traffic rarely talked about.[/su_note]

[su_lightbox_content background=”#3981F0″]One sly tip is to use the author box and then link to the about us page. This is one of the essential components of getting accepted to Google News which is another untapped source of search traffic for your website.[/su_lightbox_content]

Choosing the correct information architecture for your site

Make sure you have a clear site structure in mind. Is it hierarchical? Are there pillar pages that feed into more specific pages? Is the site based on time-sensitive content? Is there a specific flow between pages that helps both user and Google understand your site?

Here are the most common site structures identified by SEO experts.

  • Hierarchical

This structure is logical and practical for almost all local websites with a limited range of services or products. A lawyer or a restaurant website should be in the hierarchical structure. The goal is helping Google understand your website without any confusion.

Image result for hierarchical site map
  • Sequential

For a website which requires customer consent before purchasing, this is the ideal structure. If signing of contracts before payment is part of your online business (for legal and customer service reasons) then sequential style of website makes the most sense. Although this probably won’t appear in Google voice search so easily, it is best to optimize a website for user intent before all other objectives. Google is constantly updating its algorithm and penalizing sites that attempt to confuse or trick users.

 sequential site map example
  • Matrix & Database models

These are most useful for very large sites. Either user-generated sites such as Etsy or Aliexpress or massive aggregators like reddit. For this reason, they are complex and often great for generating long tail traffic as the setup requires incredibly detailed metadata. Google voice search thrives on this kind of set up. Unfortunately, it is incredibly costly to set up and out of reach of most businesses.


database website example


Just as site navigation is important for usability, so too for voice search. Google will not alert you which pages it cannot extract precision data from. Sometimes search console can provide warnings and errors but they do not give tips on optimizing your website for voice search as of 2019.

That structure would mean the dates determine which pages are at the top. Most recent at the top of the sitemap. Or is the site category dominant? A good example would be a travel blog that has top-level categories based on location. This is the cornerstone of the organization of the site. if it’s about mountains they could be categorized according to continents and the mountains in each country would be the secondary category. This is important for voice search because it allows Google to have a high degree of confidence what your site is about.


Keyword research is essential for voice search results.

People want to ask conversational questions when they are “speaking to Google voice assistant.”

“OK, Google, what is the best time of year to plant a vegetable garden?”

Google recently added supporting semantic questions to your search, you’ll see this on the search result page as “People also ask.”

Check these questions as to what you should highlight on your page with Htags and other forms of layout control you have on your pages.

SEO is important in this matter because there are popular keyword difficulty metrics such as Ahrefs keyword difficulty. A question you can provide the exact answer for should be emphasized so you can win the featured snippet.

Even for a competitive search term, there are long-tail possibilities. For example, you might not be able to rank for Best hotel in London, but there’s a pretty good chance you can gain the top spot for Best Hotel on Worthy Lane. make your content accurate and useful whenever possible. Overshooting your purpose in order to achieve higher rankings might not be ideal when it comes to optimizing for voice search.

How to identify Voice search queries through natural user behavior

Satisfying search intent, in this case, will get you far more traffic and generate more business for you. Spam doesn’t really work very well and Google is working harder than ever to ensure that users of search get what they really want.

If you are unsure what people are searching for in order to create questions and answers that satisfy searcher intent, try some of these techniques:

1. Check the related search terms

2. Check semantic search questions

3. Use search engines like

4. Perform social media surveys on topics related to the pages you are building. Either formal surveys or bring up the topic in Facebook groups or Reddit. Don’t spam forums though, this can actually penalize your SEO efforts.

Google My Business for Voice Search

Spell your services and brand correctly on your listing! Anything that helps voice automated search queries to be properly filtered in local search benefits your traffic. It was only a few years ago that directories were the best place to have your local SEO generate phone calls to your office. Things have definitely changed and now the #1 way to get more phone calls is to optimize your Google my business listing for the least sophisticated searcher.

Nowadays a significant amount of company sales comes through digital marketing. And while content marketing as a whole isn’t ideal for voice search (it’s far too nuanced and rarely answers strict questions), they can pop up with long tail voice search queries.

The amount of user data you can collect about your target audience is virtually unlimited on social media. Devices like Google Home and Amazon Alexa are gaining massive popularity and already account for a rapidly growing segment of search queries.

In another post, I’ll cover how to collect user data on your site to create more relevant pages for your current and target user base.

So as you can see there are quite a few things you can do to prepare your site for Google voice search. Because let’s face it, the internet is convenient but it’s far from painless to achieve your desired search result, voice search is the next step in the evolution of  SEO.


How to “Hire” an SEO Client

No, you didn’t read that wrong.

This post is going to describe how to go about hiring the perfect SEO Client.

If you’re an SEO consultant, you may find yourself in the position of hiring clients who are serious about growing their business online. However, it’s essential to manage client expectations and approach the hiring process with a clear understanding of the client’s needs and goals.

But first, a nice graphic to explain the value proposition we are talking about:

organic vs paid search


This graph kind of tells the story but it’s probably a bit convoluted for the uninitiated. Just think about it like this:

SEO is expensive but imagine how expensive not getting new customers can be. Remmeber that when you are providing your services as an SEO.

You need to realize that SEO is a process which takes at minimum six months to achieve any meaningful results.

Most clients have specific ideas in mind about how long it should take. There are some SEOs who will promise instant results. They are either lying or practicing risky blackhat techniques, buyer beware!

Consider the following tips and ask yourself, is the SEO you are speaking to now thinking with these ideas in mind when they perform triage on your online business?

Helpful Tips for “Hiring” an SEO Client

Here are some tips on how to choose the right SEO client and manage expectations:

Don’t Give Away Too Much for Free: While it’s essential to demonstrate value to prospective clients, it’s also crucial not to give away too much for free. This will help weed out tire-kickers and allow you to devote more time to those who are serious about growing their business online.

Provide Clear Examples: In the initial consultation, provide clear examples that demonstrate where the client’s top two competitors are performing better. This will help the client understand the value proposition of SEO and how it can increase their business online.

Charge for Valuable Services: Even if a client is not yet at your full capabilities, it’s okay to charge for valuable services at the outset. This will help establish trust and value with the client and prevent them from walking over you with promises of further business down the line. Remember that a roadmap for their business is worth as much as any link you build or any 404 you fix.


Important interview questions to “Hiring” an SEO Client

1.What is your budget for this project?

Often times clients have no idea what they are willing to spend. Require at least this much reflection before proceeding with them. If they want to start by negotiating rather than discussing their needs, it might be a warning sign that they are not ready yet to work with an SEO consultant.

2. When are you ready to start this project?

This will create a sense of purpose for both you and the prospective client. When is this going to happen and how long will it take? Only good things can come from asking this.

3. Are you the one who decides about these types of things at your company?

Obviously, if you are speaking to the owner, it’s the wrong question to ask. Maybe, “Is there anyone else involved in deciding how to hire an SEO consultant?” You’ll get a sense if they are fully committed to hiring someone or looking to pass the buck in order to give a polite, “No” to your offer.

4. What is the lifetime value of a new customer?

Some clients might find this a too direct question and will be taken aback but a serious client who understands your value will see it as an opportunity to imagine how much more they can make if they had more customers on their website. Watch their behavior for the answer here, this is a key to determining who is an ideal long-term partner.

5. Why do they buy from you and not your competitors?

Perhaps a bit antagonistic but clients will need to understand the value proposition in their own business if you are going to be able to leverage their strengths and lessen the exposure of their weaknesses in searcher intent.

Other questions to bring to the table when interviewing your prospective client include:

  • What do they buy next?
  • What is the value difference between an organic search lead and an email marketing lead?
  • Who is growing faster than you?

The obvious follow up to any of these questions is “why?” 

With this mindset going into any meeting with a new client will demonstrate your professionalism and probably grant them unexpected value by exploring the most difficult questions in their business. They might not hire you but they will leave the meeting all the richer for it.

Don’t underestimate your value and make sure you are seeking the best SEO client for YOUR business. The highest paying isn’t always the best opportunity for your SEO business to grow. if you find you have a great client but their budget is beneath your time you can always seek out seo solutions which are done for you and still trust they will be at the standard you expect. We do a lot of subcontracting with boutique agencies such as yours. Inquire about possible cooperation.


SEO Questions Most Commonly Asked Online

Why do people hire an SEO consultant anyways?

Imagine a Tennis Coach. Not a great Tennis coach like the one Novak Djokovic recently rehired but one who feeds balls to your younger brother after school at the local park.

He’s not going to break any records in success by any means. But after a while, he’ll sense an opportunity to set up his own business. He’d been grinding away every day for ten years as an employee for the City parks and recreation department.

Not a particularly noble pursuit.

So Jeff, yes, most coaches are named Jeff, decides to set up a website and he calls it “Jeff’s Tennis Academy.”

Great, now all he has to do is wait for people to register on his site and pay for their lessons. The only problem is nobody is coming to Jeff’s site to book tennis lessons. Why?

His website is not properly optimized for people who are looking for tennis coaches.

Before SEO
Jeff isn’t booking new students through his website

Why make an example of Jeff? Because it’s the perfect scenario for hiring an SEO consultant.

What Does an SEO consultant actually DO?

Well if we stick with Jeff’s problem there are some very specific things to be done to get people booking on his website so he can feed tennis balls at the park and get paid fairly in doing so.

  1. Jeff’s website needs to be properly configured to load fast. Jeff was using a free template and server like While this is great for a casual blogger or grandma who wants to share her photos there are certain things Google just does not like.
  2. Jeff’s Website needs to be easy to navigate so people searching for his service or his great tips on how to hit your serve like Djokovic are available without much effort.
  3. Jeff’s website needs to encourage people to actually book their tennis lessons through his site. It needs to be properly optimized for CRO (Conversion Rate Optimization).
  4. Jeff’s website needs to provide multiple means of reaching him via social, chat, email and telephone.

As you can see, an SEO consultant does a lot of rather specific but wide-ranging things to improve the search opportunities for Jeff’s website.

[su_box title=”An SEO Consultant…” title_color=”#3a80f1″]

  • Optimizes your site for speed load
  • Ensures your site is easy to navigate
  • Finds the correct keywords to feature on each page
  • Encourages users to become customers once on the site
  • Finds other sites to link back to your site
  • Fixes errors that Google might penalize your site for



How to Get Jeff to Hire You As An SEO Consultant?

This is no different than any business where you are considered an expert.

An SEO consultant needs to work tirelessly so they can be recognized as an SEO expert.

The good news is there are many forms of SEO expertise and the type of consultant that Jeff needs is going to be exceptionally different than the one another much more famous Jeff would need.

Yes, Amazon is perhaps one of the most aggressive users of SEO consultants on the planet. After all, they are the go-to search starting place for 49% of buyer intent (also referred to as searcher intent) on the internet as of last year. It means that not only do you need to optimize websites and other branded social media properties for clicks but you need to research, where is the traffic likely to come from.

There are some great tools that can help you with that. Perhaps the best one is Google’s own search console. Here’s a super basic trick I use to find what people are actually searching for when Google suggests your site.

Steps to getting more chances on appearing in multiple search engines.

1.Open search console

2.Tick impressions

download google search impressions
Google is trying to match your site all the time with searches, just follow the info and let them be your guide.

3.Download the list of impressions Google matched to your site

4.Clean up the list (make sure there are no irrelevant keywords)

5.Filter these keywords by their value to your brand. Keep in mind the more competitive the more expensive and time consuming it will be to rank for those keywords in all search engines.

easy keywords to target
The highest volume lowest competition in the list.

6.Attack the “low hanging fruit” with multiple forms of content. Blog articles on your site, guest posts, videos, and reviews. This is the dirty secret to great SEO: THERE IS NO SECRET ITS JUST CONSISTENT HARD WORK 


So how to become an SEO expert again?


Subscribe to the SEO Quora Feed where experts and wannabe SEOs from India often give tediously long answers to simple questions.

seo quora profile
(yours truly is guilty of this too!)

Write about very specific SEO issues that you observe in your own SEO research.

Test results when you implement strategies and refine them according to the data which you discover. Don’t be afraid to report on errors you’ve made in the process though.

Here are some of the best SEO studies I’ve come across on the web that have actually made me better at optimizing websites for my clients.




The Best SEO Experts Report their failures and successes

One of the best ways to develop a reputation as an SEO expert is to talk about your failures. Some of the world’s leading SEO experts have made millions talking to sold-out audiences about the mistakes they have been responsible for. One of my favorite new SEO gurus on youtube is Chase Reiner.

SEO failure
One of Chase Reiner’s most endearing SEO videos is about his failures.

This guy is fearless. He’s been broadcasting live while giving free site audits on local businesses for more than a year now and if you were to review some of his older videos you would see a very different type of SEO being practiced. I have to give him credit. He’s really opened my eyes to the value of self-improvement in the public sphere.

Now that Jeff finally found an SEO consultant that matched his budget and objectives, he’s now fully booked and enjoying life finally. He’s not training champions just yet but he heard about a kid who hits the ball like a freight train and just loves to play with fuzzy yellow balls. So if there’s a chance for Jeff in building a business online, there’s a chance for pretty much anyone.

After SEO
Jeff no longer teaches at the park after school. He books his own hours through his highly optimized website. His SEO consultant changed his business for the better.


If you are looking for an SEO consultant and you run a small business online, you should probably give me a shout.

I have some pretty interesting ideas about how to run an SEO campaign which will make you a lot more money online. Don’t just take my word for it, ask Jeff himself. Well, not Jeff, but take a look at this SEO case study on one of my oldest and most successful SEO clients.

searcher intent content

Develop Content for Searcher Intent

In my last post, I explained what searcher intent was. In this article, I am going to lay out exactly how to develop your content to match searcher intent.

It’s important to qualify the stage that the searchers intent is at once they reach your webpage. In most cases, they are not ready to buy and require additional information. It is your job to funnel them to the appropriate page or place on the page to enable them to continue down the buying process.

Types of Content to Match Searcher Intent

Awareness of a product.

Here you write about the environment surrounding your product. Set the tone and customer avatar. Who is the most likely user of the product, what do they care about and how do they live their life? Integrating the product into the lifestyle can be established with content at this stage.

Forms of content include related news events, general topic posts to identify good and bad sides to a lifestyle choice and graphic media forms like infographics are popular at this stage. Information not sales are the best way to establish an awareness of the product.

[su_box title=”Some example of Awareness Content:” color=”#3a80f1″]

  • “Are there marketing agencies for cryptocurrencies?”
  • “The emergence of cryptocurrency focused marketing agencies”
  • “The most well-known marketing agencies for cryptocurrencies”




Discovery aspects of a product.

Motivation is key in this second phase. You have to assume they are already thinking about how the product or service will benefit their life. Content should originate from this assumption in the discovery phase. They know they need this product but they are not sure of the exact specifications that will satisfy them.

It’s also important that they are in the correct place on your site at this point. They should not be on the homepage and they should probably not already be on the buying page. There should be sufficient information framing the product in an article or media format to keep them engaged and beginning to discover how exactly this product will enhance their life.


[su_box title=”Some examples of content in the Discovery stage:” color=”#3a80f1″]

  • “Is Patreon right for my brand?”
  • “How does Patreon create a membership page for my subscribers?
  • “Take a look at what goes on inside the Patreon office place.”

Enabling purchase of a product.

At this point, the customer is ready to buy but you still might need to offer them a final push to get them to break out their credit card. They have either been in touch with how they can purchase or some specific issue about warranty conditions or problems they had in order to pay. Your content should reflect this understanding and head off every common buying objection that might arise.

They will have searched for something with a purchase intent such as:

  • buy+[your keyword]
  • order+[your keyword]
  • find+[your keyword]

It’s likely that they will respond well to an instant discount if you are tracking their movement on and off the site. Either a popup or a  live chat message would be a strategic possibility. This is veering more into conversion rate optimization, but it is still important to mention.

[su_box title=”Some examples of content in the Purchasing stage:” color=”#3a80f1″]

  • “Should I buy my goose down coat online?”
  • Remarketing via facebook pixel: “10% off goose down jackets for the next 24 hours.”
  • Legitimate testimonials from affiliates and satisfied buyers: “Why you should buy your goose down jacket from Pixeo, they were amazing.”
goose down jacket on Kate Upton
source: Sports Illustrated. Kate Upton “validating” the purchase stage of content.


In summary, there are three important but distinct forms of content to develop supporting searcher intent. Make sure they are properly positioned on your site and in links built back to your site. Establish credibility with your buyers by supporting their psychological needs at each step in the buying process and you’ll be rewarded with a higher conversion rate.

How to Find Searcher Intent

Before building a page to sell your product or service, you need to establish how people would search for your site. The main goal is to provide a solution to their problem so you have to frame the question in the most immediate and clear terms possible.


[su_box title=”Let’s define searcher intent first.” color=”#3a80f1″] The purpose for someone’s search query to find a product or answer to their “problem”[/su_box]


What are the different kinds of searcher intent?

A featured snippet about customer avatars

People search for information. They ask Google direct questions and nowadays you can find the answer within the search result without any need to leave the google page. SEOs call this position zero or featured snippets.

Learn how to gain a featured snippet by contacting me today.
commercial searcher intent
Clockwise: 1.Location-based searcher intent 2. Product guidance intent 3. Brand based searcher intent 4. Idea based searcher intent

People search for products they want to buy now. This has become a massive market for Google the past few years. Google can now distinguish between different forms of buying intent. Do you want to buy locally or online? Do you want to buy from a shopping search engine (like google shopping) or from a direct website like Amazon? Google has learned to match the best result to your needs so it’s important you provide the correct metadata when building your website so you are easily found.

site based searcher intent
Have you gone to Google to log in to your Gmail?

People search for other sites. It might seem humorous to watch but a lot of people go to Google to find urls which are obvious to the more experienced internet users.

People search for products they are considering buying. The prevalence of sites which do nothing but send you on your way to Amazon (affiliate sites) is so pervasive, it’s almost certain that when you search for a product one of the top three sites will not actually be selling anything at all. For the most part, these sites provide a service. They inform you about the pros and cons of a particular product, but sometimes they are only motivated to get you to buy the most expensive product in the niche so be careful when reading reviews.

Building a Landing Page With Searcher Intent in Mind

This is the main point of the article. How are you going to build a landing page with the searcher intent properly framed to match your product or service? There’s no hard and fast rule about this. As the seller you have to understand your market and your customer. If you don’t you’ll probably fail in your business regardless if its online or offline. There are a few ways to illuminate what your searcher intent might be.

split testing for searcher intent
There’s no limit to what you can split test to determine effective searcher intent.
  1. Split test different headlines and presentation styles. Try something flashy, try something conservative. Change up the color orientation of the buttons and the shades of the product images. Observe which landing page performs best and further refine until your sales numbers are growing at the healthy pace.
  2. Explore different sources of traffic. Some products do better on social media while others perform better on Amazon. Some products even require you to give them away and get people comfortable with them before they would even consider putting up money (hello New York Times online!)
  3. Experiment with psychological marketing techniques. Scarcity, reward programs and different levels of customer service are all effective forms of discovering customer intent.
  4. Competitor semantics. Look at how your competitors speak to your target customer and apply a similar rubric.

If all else fails you can always just ask your friends and potential customers. How can I find you online? Where are you most likely to discover my product and how can I make you a satisfied buyer? You’d be surprised, a lot of the time all it takes is some open-minded listening and most people will be more than pleased to offer their priceless opinion on how you can take their money.

If you’d like to discuss searcher intent with me or argue anything mentioned in the article, leave a comment or contact me on facebook anytime. I am more than happy to discuss your marketing needs.

Have a common question about SEO? Have you checked my FAQ lately?