Here I analyze exactly what it takes to make a great SEO Blog post. I break down the leaders in each of their respective niches.
Although you probably don’t have a great interest to be known in the SEO community, if we take a look at the leaders in SEO marketing, we can pick up a few excellent tips which you can apply no matter your target audience.
I have indexed the blogs covered in this article here for easier access:
Header: includes an original graphic loosely related to the topic, the author attribution and the date.
Title Tag: The keyword rich title along with multiple category tags for easy filtering (ideal for larger blogs).
Intro Paragraph: Clearly wording the question and a small intro in what will follow. Also, the text color is easy to read but not too noticeable.
High-Quality Video: This in itself is the main reason the blog is so popular. The founder of Moz has a distinct presentation, his appearance, not to mention his easy delivery style makes the blog a winner. You probably don’t have the budget of a Moz Blog but you can create simple videos to complement your posts. High-Quality Graphic: In this case it is simply the “notes” of his presentation. But this alone makes the blog post essential. This is the essence of content marketing here. Creating something of long-lasting value that your audience or customers will find useful.
Engagement Icons: Although these are often overused and perhaps slightly cumbersome to avid blog readers, they provide a necessary element of SEO bookmarking which provides social signals to the search engines that people are interested in this page. Don’t leave them off but don’t make them intrusive either.
These are the parts of a Backlinko blog post. Perhaps one of the easiest to read blogs on the internet.
Social Share Bar: One of the most remarkable things about the Backlinko blog is how shareable the content is. granted this is because of the massive research budget and the people skills of Brian Dean but there is also an easily accessible share bar on every blog page.
Click Bait Title: Brian Dean is a master at getting people to click. But he uses a fairly well-traveled formula. he explains it as a hook technique (I can’t say much more as it is part of his paid course which is a real no-brainer for diving deep into white hat SEO techniques for building your brand online in 2017).
Attention Grabbing Intro: He uses a short sentence technique that works extremely well in our sound byte age of dopamine seeking eyeballs. Some even use the Hemingway app to help lighten things up a bit in their posts (I suffer from longer sentences as do most people in SEO).
Strong Call to Action: With great content comes a desire for people to want to diver deeper into your world. Backlinko must get amazing conversions with their content. Adding an email or phone number call to action to your stronger blog posts or pages is a no-brainer these days.
These are the parts of a Search Engine Land blog post. Many consider this the first source of news when Google leaks information it wants the world to know about.