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Google Entities And The Shut In Economy

The Shut-In Economy And Using Google Entities

Reading Time: 3 minutes

The Shut-in economy before the coronavirus outbreak of 2020 was a social term to be looked down upon. Now, with the seriousness of social distancing and staying indoors, it is the best time for business owners like you to sharpen up their SEO strategy for the on-demand search query climate.

How to adjust your SEO for the Shut-in economy?

  1. Adjust your title pages based on categories associated with the current crises
  2. Keep your pages updated and responsive
  3. Apply Google entities rather than long-tail keywords to your money pages

How to research the market in this time of the shut-in economy

The question implies you are early in the product cycle. Research the market. Give it an honest scan and do some hard math. Can you buy the product cheap enough from the supplier to make a large profit compared to your risk? More than likely if you are asking this question, you can’t. It’s better to find a decent affiliate network and simply review the products you want to sell. Why is that? Well, Amazon sells almost anything. Home service sites, like home advisor, dominate the SEO searches for things like “home repair” or “termite inspection.” That leaves us with an important question:

How narrow does my niche need to be?

Normally an SEO tip for an emerging trend like the shut-in economy would include a strict research of competitive keyword analysis but Google no longer provides the same searches for all users. Instead what you should be checking out are what are called Google entities. They are sort of like keyword clusters that are comprised of topics. The best way to understand what these are is surprisingly easy. You don’t even need some special keyword tools like most strategists will tell you. Just check google images.

google entities
Google entities refer to the topics seen on the image search results above the images. They are the latest SEO hot topic for marketers providing a hint on how Google classifies relevancy of a website.

With your target keyword observe the bubbles just below the search box. These are the topics, or entities Google most associates with your search. try to consolidate them into your title tags and as main points in your content. It will help more than you realize.

Associate comfort with staying at home as a major part of your SEO strategy. Use keywords which calm and amuse rather than scare. People are already stressed out and running on limited funds. Give as much as you can to searchers without making them suffer more. The best way to comfort users of your website is to make sure it loads fast! A nervous customer has no patience to wait for a poorly optimized page

How to Cluster Relevant Topics on your Blog?

Using the entity strategy make sure you are linking between relevant topic articles or pages on your site.  Let’s say you took the affiliate route and your site is about delivery services in Broward county. You are recommending various home delivery services. Your category pages would look something like the chart below. These cluster of topics are based on the method mentioned above. Each topic has Google entities listed below them :

google entities example

 

Is using “Google entities” a safe long term strategy in the shut-in economy?

Yes yes yes! When Google started giving auto-complete options, it was clear that Google was trying to quicken your search. Then we had featured snippets. Google was basically telling searchers, this is the best answer we could find, hope it’s useful. Now Google is moving on to topics or entity clusters. The counter-argument to this is simply these are image searches, not content searches. But as an SEO, I have tested this with successful client blog articles and without fail, every time an article performs extremely well, the proof is in the entities. Even when we use images from competing sites, our images rank higher than theirs.

So give it a shot, perform a search for your target keyword and jump to the image section, check of the entities and make supporting pages that fit into your marketing strategy. Things are very tough now and they might get even tougher but if you prepare for the future with a sound content strategy, you are sure to be ready for anything the shut-in economy throws your way.

Seo Writing For Two Types Of Readers (6)

Writing SEO Content for Two Types of Readers

Reading Time: 3 minutes

After writing SEO content for several years, it has come to my attention that many freelance writers are unaware of the two basic types of blog readers.

The vast majority of blog articles, probably close to 98%, are written to achieve better website rankings. Google is smart enough to know this by now. There are incentives for writing for both of these types of readers simultaneously. I introduce you to the “Lizard” and the “Librarian.”

What Are the Reader Types?

The Lizard is a reader who responds to visual stimuli on the page. Mainly images, graphics, white space, and videos. To keep the lizard engaged you need to use the following techniques:

  • Short sentences
  • Adequate spacing between paragraphs
  • Titillation (not only sexual images but provocation is useful too)

On the other hand, engaging the librarian has long term benefits that the lizard never really achieves. The truth of the matter is, the lizard brings in the traffic much easier, while the librarian is more likely to actually READ your content.

 

 

Lizard Reader
@designaz

Create SEO Content for the Lizard

  • Images that are engaging but suitable for the target audience.
  • Titles which speak to the reader’s emotions are important
  • Layouts which are both mobile-friendly and informative
Librarian Seo
@ National Cancer Insitute

 Create SEO Content for the Librarian

  • Do not exaggerate claims
  • Use easily sourceable data
  • Create new data points and show your work clearly

After many years of optimizing website content in various niches, it is fairly obvious that google takes its lead from user behavior within the chrome browser. Some layouts are more conducive to higher quality user experiences, while some content formats such as question and answer using short sentences with relevant data points, brings in users in other niches.

Some examples of niches that work for each type of reader.

The LizardThe Librarian
Ecommerce sitesSport Fan sites
Fashion BlogsTech Review Sites
Lead Gen sitesMedical Advice

The million-dollar question: How does Google crawl your site? As a librarian or a lizard?

Write for the librarian and present the layout for the lizard

This one-two punch of engaging both types of readers will ensure you create content that ranks well and ages well (evergreen content).

 

There are certain standards of quality no matter who you are targeting. If you are optimizing a business website in a time of the shut in economy about delivery services, you cannot outsource product reviews. As the owner of a website, you need to be the authority on the topic. If you are not able to write clearly on your chosen niche, make certain there is someone available who can represent your voice authentically. If not, neither the lizard nor the librarian will be able to accept your content.

Path to Failure in SEO Content

There is a clear path to failure in SEO, create useless content. Appeasing the reader is a sure-fire way to make the Google bot pay attention.

Depending on your niche, you’ll need more or less of each type of writing. For EAT type niches, you’ll need more Librarian content. However, if you are writing meme worthy-content, focusing more on the lizard’s needs would be preferred.

Being a writer for SEO content can sometimes feel robotic and pointless if you are a true writer, but there is a need for this type and it should not be ignored.

 

Growth Hacking Vs Seo

Growth Hacking vs SEO: What is the Difference?

Reading Time: 3 minutes

A Growth Hacker is a person whose true north is growth. Everything they do is scruti‐
nized by its potential impact on scalable growth.

-Sean Ellis, Growth Hacking Godfather

Growth Hacking

Usually measured in units such as traffic, conversions new user signups and revenue, actions of new users (liking or commenting, giving an email address. All tangible countable actions you can count.

SEO

The big bad acronym in digital marketing. Those who do it can’t figure out how to convince those who need them and those who need it can’t seem to figure out how to hire someone who actually knows SEO. In a nutshell, it’s doing whatever one can to increase organic traffic from search engines. But SEOs are also using paid traffic, email marketing, and social media to generate more organic traffic.

Growth Hacking vs SEO

Growth hackers tend to start off as developers while it’s rare that an SEO has a purely technical background. They are more than likely to be a project manager, a systems engineer or a writer. They are slightly less results-oriented and more revenue-driven. One of the first questions a good SEO would ask a prospective client is the current relationship between cost and client acquisition. SEO has been proven time and again to be the most cost-effective way to drive traffic to a site.

Markus Spiske Pwpvgq A5qi Unsplash
@markusspiske

Quantifying Results vs Gut Instinct

When approaching digital marketing as a growth hacker,  you spend your time quantifying results. On the other hand, it is very possible to be an effective digital marketer by assessing the situation of a given topic. The current Covid 19 virus is a good example. Nobody knew 3 months ago that this would become a hysterical topic globally and thus there would be no data to support developing content, building links and mentioning it in your paid ad strategy. But if your instinct said to take a chance on it, you’d more than likely be experiencing a swoon of traffic to your site now.

 

What is the difference?

To sum up, the difference is the mindset. when you are quantifying results, you let the data guide you down your digital marketing path. With SEO, you are more like a doctor than an engineer. The systems you have in place to develop content or build links are more about the relationship you have to a specific topic or the owners of supporting websites.

Building links, getting articles published and editing the layout of your site to appease user intent are more subtle than simply crunching numbers and getting users to “sign up” or vote with their time. The two mindsets can be complementary but if they are not clear what each provides to your digital marketing campaign, it can dilute your effectiveness. The best approach is a blended one. If you don’t know a topic well, check the data. Are there enough searches for a given topic? Does the niche seem to be growing? The tools available these days are staggering but at the end of the day, you really need to have a good grasp of what readers are looking for. This is clearly a talent that not all SEOs or growth hackers have.

Interested to know more about this topic? Check out a slightly dated book that deals with the topic in more depth. Any book published on digital marketing is going to be out of date the minute it’s published. But this one has some really interesting evergreen concepts.

The Art of SEO

optimize for google voice search banner

Audio Voice Search Tips for Optimizing Your Website

Reading Time: 5 minutes

Voice searches are not quite able to read your mind yet but it is getting there. Perhaps within a year or two it will become commonplace to perform very complex voice searches with your phone or computer. For this, you should be optimizing your site for voice search.

Top tips for optimizing for Google voice search.

Use structured data for all pages on your website.

There are many forms of structured data and it’s important you use the most applicable ones to improve search results.

  • Product or service pages: markup the price data, the business location, and the aggregate review ratings.
  • Homepage:  it should have local business structured data (location, contact info, hours of operation
  • Blog article:  author info, top comments,  aggregate review markup if you allow feedback in the comments.
  • Information pages: markup for questions and answers, FAQ markup, etc
  • About Us pages: people markup is important.
Sly tip: use the author box on articles and then link them to the about us page. This will help your site’s acceptance to Google News. Another untapped source of search traffic rarely talked about.

Choosing the correct information architecture for your site

Make sure you have a clear site structure in mind. Is it hierarchical? Are there pillar pages that feed into more specific pages? Is the site based on time-sensitive content? Is there a specific flow between pages that helps both user and Google understand your site?

Here are the most common site structures identified by SEO experts.

  • Hierarchical

This structure is logical and practical for almost all local websites with a limited range of services or products. A lawyer or a restaurant website should be in the hierarchical structure. The goal is helping Google understand your website without any confusion.

Image result for hierarchical site map
source: www.skyword.com
  • Sequential

For a website which requires customer consent before purchasing, this is the ideal structure. If signing of contracts before payment is part of your online business (for legal and customer service reasons) then sequential style of website makes the most sense. Although this probably won’t appear in Google voice search so easily, it is best to optimize a website for user intent before all other objectives. Google is constantly updating its algorithm and penalizing sites that attempt to confuse or trick users.

 sequential site map example
source: searchenginejournal.com
  • Matrix & Database models

These are most useful for very large sites. Either user-generated sites such as Etsy or Aliexpress or massive aggregators like reddit. For this reason, they are complex and often great for generating long tail traffic as the setup requires incredibly detailed metadata. Google voice search thrives on this kind of set up. Unfortunately, it is incredibly costly to set up and out of reach of most businesses.

https://slideplayer.com/slide/6347578/
source: https://slideplayer.com/slide/6347578

 

database website example
source: https://libguides.nus.edu.sg/c.php?g=332732&p=2236322

 

Just as site navigation is important for usability, so too for voice search. Google will not alert you which pages it cannot extract precision data from. Sometimes search console can provide warnings and errors but they do not give tips on optimizing your website for voice search as of 2019.

That structure would mean the dates determine which pages are at the top. Most recent at the top of the sitemap. Or is the site category dominant? A good example would be a travel blog that has top-level categories based on location. This is the cornerstone of the organization of the site. if it’s about mountains they could be categorized according to continents and the mountains in each country would be the secondary category. This is important for voice search because it allows Google to have a high degree of confidence what your site is about.

 

Keyword research is essential for voice search results.

People want to ask conversational questions when they are “speaking to Google voice assistant.”

“OK, Google, what is the best time of year to plant a vegetable garden?”

Google recently added supporting semantic questions to your search, you’ll see this on the search result page as “People also ask.”

Check these questions as to what you should highlight on your page with Htags and other forms of layout control you have on your pages.

SEO is important in this matter because there are popular keyword difficulty metrics such as Ahrefs keyword difficulty. A question you can provide the exact answer for should be emphasized so you can win the featured snippet.

Even for a competitive search term, there are long-tail possibilities. For example, you might not be able to rank for Best hotel in London, but there’s a pretty good chance you can gain the top spot for Best Hotel on Worthy Lane. make your content accurate and useful whenever possible. Overshooting your purpose in order to achieve higher rankings might not be ideal when it comes to optimizing for voice search.

How to identify Voice search queries through natural user behavior

Satisfying search intent, in this case, will get you far more traffic and generate more business for you. Spam doesn’t really work very well and Google is working harder than ever to ensure that users of search get what they really want.

If you are unsure what people are searching for in order to create questions and answers that satisfy searcher intent, try some of these techniques:

1. Check the related search terms

2. Check semantic search questions

3. Use search engines like answerthepublic.com

4. Perform social media surveys on topics related to the pages you are building. Either formal surveys or bring up the topic in Facebook groups or Reddit. Don’t spam forums though, this can actually penalize your SEO efforts.

Google My Business for Voice Search

Spell your services and brand correctly on your listing! Anything that helps voice automated search queries to be properly filtered in local search benefits your traffic. It was only a few years ago that directories were the best place to have your local SEO generate phone calls to your office. Things have definitely changed and now the #1 way to get more phone calls is to optimize your Google my business listing for the least sophisticated searcher.

Nowadays a significant amount of company sales comes through digital marketing. And while content marketing as a whole isn’t ideal for voice search (it’s far too nuanced and rarely answers strict questions), they can pop up with long tail voice search queries.

The amount of user data you can collect about your target audience is virtually unlimited on social media. Devices like Google Home and Amazon Alexa are gaining massive popularity and already account for a rapidly growing segment of search queries.

In another post, I’ll cover how to collect user data on your site to create more relevant pages for your current and target user base.

So as you can see there are quite a few things you can do to prepare your site for Google voice search. Because let’s face it, the internet is convenient but it’s far from painless to achieve your desired search result, voice search is the next step in the evolution of  SEO.

 

How to Hire an SEO Client

Reading Time: 3 minutes

No, you didn’t read that wrong.

This post is going to describe how to go about hiring the perfect SEO Client.

There are some common misconceptions about how SEO consultants work and where their value lies. This article will show how the SEO is thinking about you, the client.

Perhaps it will lead to a better understanding of what SEOs can do to increase your business online and what you need to understand before hiring an SEO for yourself.

But first, a nice graphic to explain the value proposition we are talking about:

organic vs paid search

 

This graph kind of tells the story but it’s probably a bit convoluted for the uninitiated. Just think about it like this:

SEO is expensive but imagine how expensive not getting new customers can be.

You need to realize that SEO is a process which takes at minimum six months to achieve any meaningful results.

Most clients have specific ideas in mind about how long it should take. There are some SEOs who will promise instant results. They are either lying or practicing risky blackhat techniques, buyer beware!

Consider the following tips and ask yourself, is the SEO you are speaking to now thinking with these ideas in mind when they perform triage on your online business?

Helpful Tips for Hiring an SEO Client

  1. Don’t give more than necessary for free. This weeds out the tire kickers and allows you to devote more time to those who are serious about growing their business online.
  2. In the initial consultation provide clear examples demonstrating where their top 2 competitors are kicking their asses.
  3. At the outset, it’s ok to Charge for valuable services. Even if they are not at your full capabilities they are important to establish trust and value to a prospective client. Don’t let them walk over you with their promises of further business down the line. A roadmap for their business is worth as much as any link you build or any 404 you fix.

Important interview questions to Hiring an SEO Client

1.What is your budget for this project?

Often times clients have no idea what they are willing to spend. Require at least this much reflection before proceeding with them. If they want to start by negotiating rather than discussing their needs, it might be a warning sign that they are not ready yet to work with an SEO consultant.

2. When are you ready to start this project?

This will create a sense of purpose for both you and the prospective client. When is this going to happen and how long will it take? Only good things can come from asking this.

3. Are you the one who decides about these types of things at your company?

Obviously, if you are speaking to the owner, it’s the wrong question to ask. Maybe, “Is there anyone else involved in deciding how to hire an SEO consultant?” You’ll get a sense if they are fully committed to hiring someone or looking to pass the buck in order to give a polite, “No” to your offer.

4. What is the lifetime value of a new customer?

Some clients might find this a too direct question and will be taken aback but a serious client who understands your value will see it as an opportunity to imagine how much more they can make if they had more customers on their website. Watch their behavior for the answer here, this is a key to determining who is an ideal long-term partner.

5. Why do they buy from you and not your competitors?

Perhaps a bit antagonistic but clients will need to understand the value proposition in their own business if you are going to be able to leverage their strengths and lessen the exposure of their weaknesses in searcher intent.

Other questions to bring to the table when interviewing your prospective client include:

  • What do they buy next?
  • What is the value difference between an organic search lead and an email marketing lead?
  • Who is growing faster than you?

The obvious follow up to any of these questions is “why?” 

With this mindset going into any meeting with a new client will demonstrate your professionalism and probably grant them unexpected value by exploring the most difficult questions in their business. They might not hire you but they will leave the meeting all the richer for it.

Don’t underestimate your value and make sure you are seeking the best SEO client for YOUR business. The highest paying isn’t always the best opportunity for your SEO business to grow.

 

lead gen funnel costs

How to Manage Costs in Lead Gen Funnels

Reading Time: 4 minutes

Although I primarily focus on content marketing, on-site optimization and linkbuilding for my clients. There are excellent cost-effective opportunities in generating leads on your sites by using paid ads on the main pay per click platforms online. Used in conjunction with organic search techniques, the one-two punch ensures that your business will see fast and steady gains in customer acquisition.

Here are some very important tips to keep in mind when managing costs in your lead gen efforts.

First, some general ideas about your landing pages.

Tips to increasing your click-through rate for paid campaign funnels

 

  • This might be obvious but I have seen many times where the text on the landing page with the copy in the ad did not match! Any ad network which is cost-effective cares about this and spends a considerable amount of AI resources in ensuring that they are complementing what users are searching for.
  • HEADLINES ARE IMPORTANT. Make them memorable and informative.
  • Put the contact form as high on the landing page as possible. Making users scroll and scroll is kinda old hat and doesn’t give most educated consumers a feeling of integrity. Scarcity is important but not for gathering leads. That comes later when it’s time to convert them.
  • Minimize the number of lines of info required in the contact form. Less is more.
  • Just like in Organic search, page load speed is important in getting the lead to stay on the page. Don’t sabotage yourself with a free landing page server which doesn’t load fast enough to keep their interest.
  • If you are using a custom landing page make sure it’s responsive to mobile devices. If you are using a template service like Click Funnels, it will already have this functionality embedded so it won’t be anything you need to worry about.
  • As with your ads themselves, A/B test colors, text and layouts for your landing pages too. There are many theories about what works and what doesn’t but it’s just that, a bunch of theories. If everyone had the same results there would only be 1 website for each search. Think about it, people are complex creatures, especially when it comes to making purchases! Do you really know what makes buyers tick? Test and find out!

 

Ads should be cost effective and increase your click through rate
via GIPHY

Specific tips for managing costs on Google Adwords and Bing

  • Set up your campaigns with a flexible structure but be sure of the target keywords before you begin.
  • Spend a considerable amount of time developing a negative keyword list to avoid irrelevant clicks. Junk search is probably the main problem with CPC and something you want to attack with total vigilance.
  • Create single keyword adgroups. This is an important part of making a flexible structure. You’ll discover more relevant keywords as your lead gen funnel and customer base develops.
  • Ad groups should be further refined to include different operators allowed such as: broad match, exact match, modified broad. Observe which ones perform best and ad additional budgets to those which outperform.
  • Bid modifiers should be adjusted according to time period, week and devices. You’ll find some ads work better at different times and days as well as mobile vs desktop.
  • Don’t ever start with the default bids in any ad network. Remember, these are automated auction systems, they are not designed to save you money but quite the opposite!
  • Adjust your network settings by trying display network, search, partners, etc. Although this requires a larger budget it is very instructive to know where you generate the best ROI for your CPC budget.
  • Optimizing ad copy to match your keyword list is perhaps the most important tip I can give you. You’ll receive a better quality ad score and the ad will be featured more prominently compared to competitors even if you bid less. So spend some time to work on the quality score until it’s above 90%.

 

 

facebook ads should be matched to their target demographic via GIPHY

Tips for managing CPC costs on the Facebook Ad Network

  • Ad image relevant to text copy is probably the most important element in increasing click-through rate. Facebook uses this as their primary way of measuring the quality of your ad for users on the social network.
  • Target as specific an audience as you can. In some cases, you’ll want to make multiple audiences.
  • Don’t use the audience network option as it will attract too many bots and click happy users who have no buying intent.
  • Explore retargeting options through Facebook pixel. Although a little time consuming to pay off, once you have a pixel which has a sufficient amount of traffic supporting it, you can create laser targeted audiences in your Facebook ads. Worth.the.time.
  • Update ad content as often as you can and test its effectiveness by making new ad sets to compare their performance.
  • Even though it probably costs a great deal more in terms of budget and time resources, video ads actually have lower CPC rates than graphics so try to leverage this aspect of the Facebook ad network if you can manage it.

 

Have any questions about the tips discussed in the article? Contact me by leaving a comment below or on social anytime. I love solving marketing problems with business owners online. I also have an excellent CPC calculator that I would love to share with you. Just message me and I’ll send it over.

 

 

 

 

 

 

SEO Questions Most Commonly Asked Online

Reading Time: 6 minutes

Why do people hire an SEO consultant anyways?

Imagine a Tennis Coach. Not a great Tennis coach like the one Novak Djokovic recently rehired but one who feeds balls to your younger brother after school at the local park.

He’s not going to break any records in success by any means. But after a while, he’ll sense an opportunity to set up his own business. He’d been grinding away every day for ten years as an employee for the City parks and recreation department.

Not a particularly noble pursuit.

So Jeff, yes, most coaches are named Jeff, decides to set up a website and he calls it “Jeff’s Tennis Academy.”

Great, now all he has to do is wait for people to register on his site and pay for their lessons. The only problem is nobody is coming to Jeff’s site to book tennis lessons. Why?

His website is not properly optimized for people who are looking for tennis coaches.

Before SEO
Jeff isn’t booking new students through his website

Why make an example of Jeff? Because it’s the perfect scenario for hiring an SEO consultant.

What Does an SEO consultant actually DO?

Well if we stick with Jeff’s problem there are some very specific things to be done to get people booking on his website so he can feed tennis balls at the park and get paid fairly in doing so.

  1. Jeff’s website needs to be properly configured to load fast. Jeff was using a free template and server like wordpress.com. While this is great for a casual blogger or grandma who wants to share her photos there are certain things Google just does not like.
  2. Jeff’s Website needs to be easy to navigate so people searching for his service or his great tips on how to hit your serve like Djokovic are available without much effort.
  3. Jeff’s website needs to encourage people to actually book their tennis lessons through his site. It needs to be properly optimized for CRO (Conversion Rate Optimization).
  4. Jeff’s website needs to provide multiple means of reaching him via social, chat, email and telephone.

As you can see, an SEO consultant does a lot of rather specific but wide-ranging things to improve the search opportunities for Jeff’s website.

An SEO Consultant...
  • Optimizes your site for speed load
  • Ensures your site is easy to navigate
  • Finds the correct keywords to feature on each page
  • Encourages users to become customers once on the site
  • Finds other sites to link back to your site
  • Fixes errors that Google might penalize your site for

 

How to Get Jeff to Hire You As An SEO Consultant?

This is no different than any business where you are considered an expert.

An SEO consultant needs to work tirelessly so they can be recognized as an SEO expert.

The good news is there are many forms of SEO expertise and the type of consultant that Jeff needs is going to be exceptionally different than the one another much more famous Jeff would need.

Yes, Amazon is perhaps one of the most aggressive users of SEO consultants on the planet. After all, they are the go-to search starting place for 49% of buyer intent (also referred to as searcher intent) on the internet as of last year. It means that not only do you need to optimize websites and other branded social media properties for clicks but you need to research, where is the traffic likely to come from.

There are some great tools that can help you with that. Perhaps the best one is Google’s own search console. Here’s a super basic trick I use to find what people are actually searching for when Google suggests your site.

Steps to getting more chances on appearing in multiple search engines.

1.Open search console

2.Tick impressions

download google search impressions
Google is trying to match your site all the time with searches, just follow the info and let them be your guide.

3.Download the list of impressions Google matched to your site

4.Clean up the list (make sure there are no irrelevant keywords)

5.Filter these keywords by their value to your brand. Keep in mind the more competitive the more expensive and time consuming it will be to rank for those keywords in all search engines.

easy keywords to target
The highest volume lowest competition in the list.

6.Attack the “low hanging fruit” with multiple forms of content. Blog articles on your site, guest posts, videos, and reviews. This is the dirty secret to great SEO: THERE IS NO SECRET ITS JUST CONSISTENT HARD WORK 

 

So how to become an SEO expert again?

Practice!

Subscribe to the SEO Quora Feed where experts and wannabe SEOs from India often give tediously long answers to simple questions.

seo quora profile
(yours truly is guilty of this too!)

Write about very specific SEO issues that you observe in your own SEO research.

Test results when you implement strategies and refine them according to the data which you discover. Don’t be afraid to report on errors you’ve made in the process though.

Here are some of the best SEO studies I’ve come across on the web that have actually made me better at optimizing websites for my clients.

 

The Best SEO Experts Report their failures and successes

One of the best ways to develop a reputation as an SEO expert is to talk about your failures. Some of the world’s leading SEO experts have made millions talking to sold-out audiences about the mistakes they have been responsible for. One of my favorite new SEO gurus on youtube is Chase Reiner.

SEO failure
One of Chase Reiner’s most endearing SEO videos is about his failures.

This guy is fearless. He’s been broadcasting live while giving free site audits on local businesses for more than a year now and if you were to review some of his older videos you would see a very different type of SEO being practiced. I have to give him credit. He’s really opened my eyes to the value of self-improvement in the public sphere.

Now that Jeff finally found an SEO consultant that matched his budget and objectives, he’s now fully booked and enjoying life finally. He’s not training champions just yet but he heard about a kid who hits the ball like a freight train and just loves to play with fuzzy yellow balls. So if there’s a chance for Jeff in building a business online, there’s a chance for pretty much anyone.

After SEO
Jeff no longer teaches at the park after school. He books his own hours through his highly optimized website. His SEO consultant changed his business for the better.

 

If you are looking for an SEO consultant and you run a small business online, you should probably give me a shout.

I have some pretty interesting ideas about how to run an SEO campaign which will make you a lot more money online. Don’t just take my word for it, ask Jeff himself. Well, not Jeff, but take a look at this SEO case study on one of my oldest and most successful SEO clients.

Warm Leads

Warm Real Estate Leads

Reading Time: 2 minutes

Real Estate Lead Generation is probably one of the oldest forms of Internet Marketing in existence.

While the conversion rate is probably one of the lowest in online marketing at 4.4%, the upside is too large to ignore.

 

We’ve gone through some of the marketing funnels popular in the industry and we’ve seen which ones work and which ones really don’t work.

 But first, a warning about lead generation. 

Nowadays you have to be cautious about generating leads and selling them too. There is a litany of federal and state laws to be wary of.

Some privacy laws to stay clear of in generating real estate leads include:
  • No reselling leads of people who have opted-out
  • Don’t promote lenders who you are in relationships with
  • Stay in accordance with the Consumer Financial Protection Bureau
  • Always be in compliance with Fair Lending Laws set forth by the SAFE Act

Types of Warm Leads that really convert

 

1.Facebook funnel lead generation.

Things required:

  • Landing page on your site (here are some free examples)
  • Lead capture form (see our form below)
  • Facebook page to run the campaign from
  • Visually appealing image for facebook
  • Ad budget
  • Split test at least two different images and ad copy for the Facebook ad.

2. Linked In Mail campaign

Things required:

  • Fully optimized personal profile that demonstrates your business acumen
  • Group loosely related to your business but hyper-focused on your location

  • Leverage the linked in built-in search function
  • Engagement with existing connections. (Time-consuming!)

 

In conclusion

Although Linked In does not offer inbound marketing opportunities in the same volume as Facebook, it does provide immediate feedback whether or not your efforts will convert. A healthy balance between these two powerful social networks should be employed whenever possible

Are you looking for Warm Real Estate Leads?

We have spots available in your county or neighboring county nationwide. Fill out our basic form below and we will get back to you right away. Or if you don’t have time to wait you need leads now, message me on facebook and let’s get you smiling and dialing today.

 

What Our Leads Can Promise You

No double dipping (all leads are instant and sent to you in real time)

Our leads are compliant with personal privacy laws

These leads are exclusive to your business and your region

Home buyers are qualified by demographics

The warm leads you receive are geo-targeted to your county

Our qualification process ensures these are MOTIVATED buyers

 

 

 

 

 

 

Technical SEO Tips facebook

Duplicate Content Warning: when media attachment files index

Reading Time: 3 minutes

Recently there have been reports of  WordPress websites indexing media attachments as pages on their own. This is a problem as it creates duplicate content on your site.

Normally you can redirect these images back to the parent page (ie, the actual blog page) but nowadays this option is nowhere to be found with the free version of Yoast.

Where did you go oh faithful redirect option in Yoast?

 

 

There are multiple solutions suggested for the problem. However, one warning from most in the know is that you should never handle the issue via robots.txt.

Update: A very easy fix popped up which renders this a minor issue from now on. Take that YOAST!

The easy steps to fixing the duplicate media attachment file issue.

After completing these steps, media attachments should not be a problem any longer. They simply won’t index.

  1. Find your xml sitemap and confirm that it has an xml url with the following: /attachment-sitemap.xml. If you see this you will need to request deindexing.
  2. Make a list of all the urls in the xml file by opening the sitemap for inspection.
  3. Collect the urls for submission in your search console/ webmaster tools. Not sure where that is? Check here.
  4. Install the bulk removal plugin on your site so that the files do not come up when your site is reindexed.

Why is this such a priority for SEO? Google will be unable to access the page to deindex it. You will hurt yourself twice and won’t know why you can’t get the page to stop appearing in your search.

Yoast used to be very helpful in this matter. They allowed you to deindex media attachments and it worked without incident. Recently, they have been pushing very hard to get WordPress site owners to upgrade to Yoast Premium and it’s been suggested that this is the reason why the deindexing option is not always available in your plugin settings as it used to be.


  1. How to check if your site has indexed media attachment files?

    Use this simple search string in Google search:
    site:yoursite[dot]com + inurl:”attachment” on Google.com

    The solution: Once you have deindexed these nasty attachment media files you’ll need to head over to search console and with the list of URLs you discovered above you’ll need to submit them for deindexing. This is time-consuming and sadly there is currently no tool on the market to speed up the process. Hopefully, you have a loyal and trusted assistant as most technical SEOs do nowadays who will plug these in and request they be taken out of the search results.

    As this can potentially be a serious duplicate content issue if you have 100s or 1000s of media attachments on your site, it is imperative that you find a solution to the problem before it affects

    a)your crawl budget 

    b)your quality score

    Both of these will directly affect your keyword rankings in search.

    Having trouble making sense of this technical SEO issue? Help is just a call away. Schedule an appointment with me below or simply reach out on facebook and I’ll get you sorted in no time. As I like to say, hard problems are no problem when it comes to SEO.

searcher intent content

Develop Content for Searcher Intent

Reading Time: 3 minutes

In my last post, I explained what searcher intent was. In this article, I am going to lay out exactly how to develop your content to match searcher intent.

It’s important to qualify the stage that the searchers intent is at once they reach your webpage. In most cases, they are not ready to buy and require additional information. It is your job to funnel them to the appropriate page or place on the page to enable them to continue down the buying process.

Types of Content to Match Searcher Intent

Awareness of a product.

Here you write about the environment surrounding your product. Set the tone and customer avatar. Who is the most likely user of the product, what do they care about and how do they live their life? Integrating the product into the lifestyle can be established with content at this stage.

Forms of content include related news events, general topic posts to identify good and bad sides to a lifestyle choice and graphic media forms like infographics are popular at this stage. Information not sales are the best way to establish an awareness of the product.

Some example of Awareness Content:
  • “Are there marketing agencies for cryptocurrencies?”
  • “The emergence of cryptocurrency focused marketing agencies”
  • “The most well-known marketing agencies for cryptocurrencies”

 

 

Discovery aspects of a product.

Motivation is key in this second phase. You have to assume they are already thinking about how the product or service will benefit their life. Content should originate from this assumption in the discovery phase. They know they need this product but they are not sure of the exact specifications that will satisfy them.

It’s also important that they are in the correct place on your site at this point. They should not be on the homepage and they should probably not already be on the buying page. There should be sufficient information framing the product in an article or media format to keep them engaged and beginning to discover how exactly this product will enhance their life.

 

Some examples of content in the Discovery stage:
  • “Is Patreon right for my brand?”
  • “How does Patreon create a membership page for my subscribers?
  • “Take a look at what goes on inside the Patreon office place.”

Enabling purchase of a product.

At this point, the customer is ready to buy but you still might need to offer them a final push to get them to break out their credit card. They have either been in touch with how they can purchase or some specific issue about warranty conditions or problems they had in order to pay. Your content should reflect this understanding and head off every common buying objection that might arise.

They will have searched for something with a purchase intent such as:

  • buy+[your keyword]
  • order+[your keyword]
  • find+[your keyword]

It’s likely that they will respond well to an instant discount if you are tracking their movement on and off the site. Either a popup or a  live chat message would be a strategic possibility. This is veering more into conversion rate optimization, but it is still important to mention.

Some examples of content in the Purchasing stage:
  • “Should I buy my goose down coat online?”
  • Remarketing via facebook pixel: “10% off goose down jackets for the next 24 hours.”
  • Legitimate testimonials from affiliates and satisfied buyers: “Why you should buy your goose down jacket from Pixeo, they were amazing.”
goose down jacket on Kate Upton
source: Sports Illustrated. Kate Upton “validating” the purchase stage of content.

In summary, there are three important but distinct forms of content to develop supporting searcher intent. Make sure they are properly positioned on your site and in links built back to your site. Establish credibility with your buyers by supporting their psychological needs at each step in the buying process and you’ll be rewarded with a higher conversion rate.