Marc Spindel

As an expat entrepreneur, achieving SEO success has been a top priority for me. With the revolutionary power of AI, I have been able to leverage machine learning to become more efficient and impactful when practicing SEO. By staying on the right side of Google's radar, I have helped dozens of small business owners to rank well, using common sense and effective strategies. With the right approach, AI can help take your SEO game to the next level, making it easier to achieve your goals and grow your business.
keywrd research

Understanding the Importance of Ai-Assisted Keyword Research

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Comprehensive keyword research lays the foundation of a successful search engine optimization (SEO) strategy. As the cornerstone of SEO, keyword research enables businesses to identify the most relevant terms and phrases that potential customers will likely use when searching for products or services online. This helps drive targeted traffic to a website and improves its ranking on search engine results pages (SERPs).

In this article, we’ll explore the significance of keyword research, its role in effective SEO, and how a “done for you” SEO provider like Pixeoseo can streamline this process for your business.

What is Keyword Research?

Keyword research is the process of discovering and analyzing words and phrases that people use in search engines to find information, products, or services related to your business. This research enables you to identify high-value keywords to improve your site’s visibility and attract organic traffic. The objective is to balance popular search terms with high search volume and those with lower competition, which can be more easily ranked.

Ai-Assisted Keyword Research

We understand how difficult and time-consuming keyword research can be, so we offer an ai-assisted keyword research solution. Our system undertakes comprehensive analysis based on the type of service your business offers, reviews competitors’ websites, analyzes existing content on your site, and looks for related terms that appeal to potential customers.

Using this unique approach, you can identify high-value keywords that appeal to your target audience, boost visibility on SERPs, and generate more organic leads.

Some of the features included in our ai-assisted keyword research system include:

  • Automated Keyword Generation: Our AI-powered approach generates a list of potential keywords for your website based on the type of services you offer. This feature can save you time and effort by automating the brainstorming process and developing ideas for new keywords.
  • Competitive Analysis: To gain a competitive edge, our system analyzes your competitors’ websites to identify the keywords they are using and ranking for. By understanding the keywords driving traffic to your competitor’s sites, you can gain valuable insights into what might work well for your website.
  • Keyword Grouping: Our system organizes your keywords into groups based on their relevance to your business and potential to drive traffic. By grouping your keywords this way, you can better manage and prioritize them.
  • Intent Analysis: To optimize your content and target the right keywords, our system helps you understand the intent behind the search queries that potential customers use when looking for products or services like yours. By analyzing the intent behind these searches, you can better optimize your content and target the right keywords.
  • Keyword Performance Tracking: Our system tracks the performance of your chosen keywords over time, allowing you to measure the effectiveness of your SEO efforts. By monitoring your keyword performance, you can decide which keywords to focus on and adjust your strategy accordingly.

The Power of Keywords:

Keywords are the words or phrases that users type into search engines when looking for information or products. They are the essential building blocks of online content, helping search engines understand and categorize your content. Choosing the right keywords is vital for your website’s success, as they can significantly impact its visibility and search ranking.

1) Improved Search Engine Rankings:

Keyword research aims to identify the most relevant and high-traffic keywords related to your niche. Incorporating these keywords into your content helps search engines better understand your content, leading to improved rankings. Better rankings mean more visibility for your website and, ultimately, more traffic.

2) Targeted Traffic:

By targeting specific keywords, you can attract genuinely interested visitors in your content, products, or services. These visitors are more likely to engage with your website and convert into customers, subscribers, or followers. Keyword research helps you identify the search terms that your target audience uses, allowing you to tailor your content to their needs.

3) Better User Experience:

When your content is optimized with relevant keywords, it becomes more user-friendly. Visitors can easily find the information they’re looking for, which improves their overall experience on your website. A positive user experience increases the likelihood of return visits and recommendations, which can contribute to your website’s growth.

4) Cost-Effective Marketing Strategy:

Keyword research is a cost-effective marketing strategy, as it helps you optimize your content to rank higher in organic search results. This approach is more affordable than paid advertising and can lead to long-term, sustainable growth for your website.

5) Stay Ahead of Competitors:

Regular keyword research allows you to stay ahead of your competitors by identifying emerging trends and changes in user behavior. You can maintain a competitive edge in your niche by adapting your content strategy to these changes.

The Critical Role of Keyword Research in Effective SEO:

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SEO is an ever-evolving field, with search engines continuously updating their algorithms to provide users with the most relevant and high-quality content. Keyword research is critical to effective SEO, as it helps you optimize your website and content to align with these algorithms.

1) On-Page SEO:

On-page SEO involves optimizing your website’s content and structure to make it more attractive to search engines. Keyword research plays a vital role in on-page SEO, as it helps you identify the most relevant keywords for your content. You can significantly improve your search engine rankings by incorporating these keywords into your website’s title tags, meta descriptions, headers, and content.

2) Content Strategy:

A well-crafted content strategy is essential for SEO success, and keyword research is crucial to this process. By understanding your niche’s most popular and relevant keywords, you can create content that caters to your target audience’s needs and preferences. This approach will help you rank higher in search results and attract more organic traffic.

3) Link Building:

Link building is the process of acquiring high-quality backlinks from authoritative websites. These backlinks signal to search engines that your content is valuable and worth ranking higher. Keyword research can help you identify popular search terms and create content that other websites would want to link to, improving your chances of acquiring backlinks.

How Pixeoseo Can Help with Keyword Research and SEO

A “done for you” SEO provider at Pixeoseo can significantly streamline keyword research, ensuring your business reaps the full benefits of a well-executed SEO strategy. Pixeoseo offers the following services to help you achieve success:

  • Comprehensive Keyword Research: Pixeoseo conducts thorough keyword research to identify your business’s most relevant and high-performing keywords. Their team of experts analyzes search volume, competition, and user intent to create a list of targeted keywords that can drive organic traffic and conversions.
  • Competitor Analysis: By evaluating your competitors’ keyword strategies, Pixeoseo can identify opportunities and gaps that you can exploit to gain a competitive edge. This ensures your SEO strategy remains dynamic and effective in an ever-changing digital landscape.
  • On-page SEO Optimization: Pixeoseo’s team of SEO specialists optimizes your website’s on-page elements, including title tags, meta descriptions, headers, and content, using the most effective keywords. This helps search engines understand the context of your site and improves its ranking on SERPs.
  • Off-page SEO Management: Pixeoseo can help you develop a robust SEO strategy by incorporating targeted keywords in your backlink profile. They work to secure high-quality, relevant backlinks that signal your site’s authority to search engines, leading to improved rankings.
  • Content Marketing Support: With a deep understanding of the keywords that resonate with your target audience, Pixeoseo can help you create engaging and informative content that attracts organic traffic. Their content marketing support ensures that your content is optimized for search engines and provides value to your users.
  • Technical SEO Services: Pixeoseo’s technical SEO services ensure that your site is easy for search engines to crawl and index. Optimizing your site’s URL structure, internal linking, and other technical aspects enhance your site’s visibility on SERPs.

Conclusion

Keyword research is a vital aspect of any successful SEO strategy. By understanding the terms and phrases your target audience uses to find information, products, or services related to your business, you can optimize your website and create a more compelling online presence.

A “done for you” SEO provider at Pixeoseo can help streamline this process, ensuring your business benefits from a well-executed AI-assisted keyword research and SEO strategy. With their comprehensive range of services, Pixeoseo can guide your business toward improved visibility, increased organic traffic, and a higher return on investment.

outsourcing seo

The Benefits Of Outsourcing SEO: Everything You Need To Know

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Search engine optimization (SEO) is critical to any online business’s success. It can help you get more organic traffic to your website, boost your rankings in search engines, and ultimately increase sales and revenue. But SEO can be time-consuming and complex, especially if you don’t have the necessary skills or resources to do it yourself. That’s why many businesses choose to outsource their SEO efforts instead.

Outsourcing SEO services has several advantages that make it a compelling choice for business owners who want to maximize their results without sacrificing too much time or money. In this article, we’ll discuss what to look for in a done-for-you SEO provider, tips for choosing the right provider, and what to expect from their services.

Benefits of hiring an SEO company

When you outsource SEO, you hire professionals with the knowledge and experience to help your website succeed. Here are some of the most compelling benefits that come with outsourcing:

  1. Access to experts: You can tap into their team’s expertise and insights by hiring an outside company. This allows you to get valuable advice and strategies that you may not be able to develop yourself.
  2. Cost savings: Outsourcing SEO can help save money in the long run because you don’t have to hire, train, and manage your team of SEO experts.
  3. Faster results: Professional SEO companies usually have the resources and tools to help you reach your goals quickly.
  4. Increased efficiency: When you outsource SEO, you don’t have to worry about managing it yourself, which frees up your time and energy to focus on other business areas.
  5. Scalability: The right SEO partner can scale with you as your needs grow and come to achieving your online business goals.

What to Look for in a Done-for-You SEO Provider

When selecting a done-for-you SEO provider, you should look for certain qualities to ensure you get the best service possible. Some of these include:

1) Look At The Company’s Specialities And Services

One of the first things to consider when looking at an SEO provider is the type of services they offer. Do they specialize in local or global search engine optimization? Are they experts in content marketing, keyword research, or link building? Ensure the provider you choose has a team of experienced professionals to help you achieve your goals.

2) Check Their Reviews And Case Studies

Another thing to consider is the company’s reviews and case studies. Do they have testimonials from satisfied customers? Are their case studies up-to-date and reflective of their recent successes? This is an excellent way to understand the provider’s quality of work and customer service.

3) Dive Into Their Portfolio And Case Studies

The company’s portfolio and case studies are a great way to better understand its process and result. Look at the examples they provide and any recent projects they have completed. This will give you an idea of what you can expect from them regarding quality and results.

4) Get An Understanding Of Their Pricing

It’s essential to understand the pricing structure of any potential provider. Ensure you know what services are included, their fees, and whether they offer discounts or other special offers. This will help ensure that you get the best value for your money.

5) Ask About Guarantees And Back-Ups

Finally, ask the provider if they offer guarantees or back-ups if you are unhappy with their services. A reputable company should be willing to stand behind its work and provide a money-back guarantee or other assurance that your investment is secure.

6) Look For “Done-For-You” And “Done-By-You” Options

When considering a done-for-you SEO provider, consider both “done-for-you” and “done-by-you” options. A good provider will offer both services and explain the differences between them. With “done-for-you” services, the provider handles everything from research and implementation to monitoring and reporting. “Done-by-you” services, on the other hand, provides guidance and support so that you can do some of the work yourself.

Tips for choosing the right provider and what to expect from their services.

Choosing the right SEO provider is essential to get the most out of outsourcing your SEO. Here are some tips for selecting a provider:

1) Check Their Reputation And Experience

Ensure that your chosen provider has a good reputation and can support their claims with case studies and recent successes. You should also look for a provider with experience in the industry and expertise in your specific area.

2) Research The Provider’s Tools And Techniques

Understanding the provider’s tools and techniques is vital before you make any commitments. Look at their website and ask about their strategies, such as keyword research, content marketing, or link building.

3) Look For Transparency With Everything

When dealing with an SEO provider, look for transparency in all aspects of their work. Make sure that they provide detailed reports to track progress and measure success. They should also be open to questions and willing to explain the process so you can understand what’s being done on your behalf.

4) Ensure They Offer Support Services

Finally, ensure that your chosen provider offers support services to help you. This could include advice on improving your SEO efforts or answering any questions.

By taking these steps, you can be confident in your choice of an SEO provider and maximize the benefits of outsourcing your SEO efforts. When you choose the right provider, you can expect increased traffic and improved website visibility. So take the time to research and make the right choice.

Boost Your Online Presence with Our SEO Outsourcing Services

At Pixel SEO, we offer ‘done-for-you’ and ‘done-by-you’ outsourcing services designed to help you maximize the return on your investment. Our team of experts will work with you to create an effective SEO strategy tailored to your needs and goals. We also provide comprehensive support and reporting services to ensure your SEO efforts succeed. The best part is that we offer affordable rates and flexible payment plans so that you can get the most out of your budget.

Contact us today to learn more about how we can help you boost your online presence with our SEO outsourcing services.

outsourcing seo

The Benefits Of Outsourcing SEO

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Search engine optimization (SEO) is essential to any successful digital marketing campaign. It helps businesses to reach their target audiences and maximize the visibility of their websites on search engines like Google and Bing. For small businesses, however, it can be difficult to manage SEO effectively without investing in specialized skills or hiring an expensive in-house team. Many are now turning to outsource SEO services as a more affordable option.

seo outsourcing

The idea of outsourcing SEO can be intimidating, but numerous benefits make it an attractive option. In this article, we’ll explore the advantages of outsourcing SEO and why it might be worth considering for your business. Let’s get started!

What Is SEO Outsourcing? Why Consider It?

SEO outsourcing involves hiring external professionals or companies to carry out SEO tasks for your business. This includes performing keyword research, creating content to optimize website code, and developing comprehensive link-building strategies.

Outsourcing SEO services can be highly beneficial, particularly if you don’t have the in-house skillset to handle the job. It saves both time and money in the long run, as you’re not having to spend hours carrying out all the tasks yourself or hire someone full-time to do it for you.

The Benefits Of Outsourcing SEO

There are several key advantages to outsourcing SEO that you should consider:

1) SEO Expertise

One of the most significant benefits of outsourcing SEO is gaining expert knowledge and skill sets. The team you hire will have specialized experience in the area and be up-to-date on all the latest algorithm updates, giving your website a considerable advantage over competitors who don’t take this step.

2) Cost and Time Savings

Outsourcing SEO is also a great way to save both time and money. You don’t have to worry about recruiting new staff or training existing employees, as the external agency will already be highly skilled in this area. Additionally, you can quickly scale up or down the amount of work you need to be done without having to commit to an in-house team.

3) Increased Efficiency

When you outsource SEO services, the agency you hire will have access to a wide range of resources and tools to help them get the job done quickly and efficiently. This means your campaigns are likely to be more successful in the long run, as they’ll be able to make necessary adjustments and updates quickly.

4) Expand Your Client Base

Outsourcing SEO allows you to reach a wider audience and expand your customer base. The agency can help you target specific keywords and phrases related to your industry, resulting in more organic search engine traffic and potential customers. It’s also a great way to build your brand’s reputation and establish yourself as an authority in your field.

5) Return on Investment ROI

Another benefit of outsourcing SEO services is increased ROI. Investing in an experienced team with the right skill set can drive more traffic to your website, resulting in higher conversions and better sales figures. This makes it worth considering as part of any digital marketing strategy.

6) Faster Results

Outsourcing SEO typically results in faster results than tackling the job yourself. This is because the agency you hire can take a strategic approach and focus on getting your website to rank higher on search engine result pages (SERPs).

7) Reduced Risk of Errors

When outsourcing SEO, you’ll benefit from reduced risk of errors. Experienced professionals know how to get your website to the top of SERPs and understand the importance of avoiding any penalties that Google could impose.

8) Comprehensive Solutions

When you outsource SEO services, you’re not just getting a team to optimize your website for search engines – you’re tapping into a wealth of knowledge and experience. The agency you choose will be able to offer comprehensive solutions across different areas of SEO, such as content marketing, link building, and website design.

9) Increased Flexibility

Another key benefit of outsourcing SEO is increased flexibility. You’re not tied into a long-term contract with the external team and can quickly scale up or down the amount of work you need, depending on your current budget.

10) Stronger Marketing Strategy

Finally, outsourcing SEO can help you create a more robust overall marketing strategy. The external agency will be able to provide valuable insights and advice on how to optimize your website for search engines, helping you achieve better results in the long run.

How to Choose the Best SEO Agency

When looking to outsource SEO services, it’s essential to take the time to find the right agency for you. Make sure they have a good track record and check their portfolio of work before committing. Additionally, look for agencies that offer comprehensive packages and flexible pricing plans to suit your budget. Finally, check their customer service, which is crucial to any successful outsourcing relationship.

At PixeoSEO, we provide comprehensive SEO services tailored to meet each client’s unique needs. Our experienced team of digital marketing experts offers a range of solutions from content creation to link building, helping you get more organic traffic and better ROI.

What services does PixeoSEO offer?

The services we offer include the following:

1)Done By You SEO Services

This service is designed to help you optimize your website for search engine rankings and get more organic traffic. It includes content creation, guest posting, link building, social media optimization, and other necessary elements for SEO success.

2)Done For You SEO Services

Our done-for-you services are tailored to your needs and goals, providing you with a comprehensive SEO solution. It includes everything from keyword research and website optimization to custom outreach and content marketing.

Conclusion

Outsourcing SEO is an increasingly popular choice for businesses looking to gain an edge over their competitors and drive more success online. With many advantages, such as cost-effectiveness and amplified efficiency, it’s no wonder people are turning to this method. Not only does it enable you to reach more potential customers, but it also decreases the likelihood of errors while reinforcing your marketing goals overall.

For all these reasons, outsourcing SEO is well worth considering as part of any digital marketing plan. You can reap the rewards with the right team and take your business to the next level.

open ai for seo purposes

AI SEO – Done for You by GPT-3

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GPT-3 has now become so advanced it can help you build an SEO strategy.

GPT-3, or Generative Pretrained Transformer 3, is a large language model trained by OpenAI. It has the ability to generate human-like text, which can be useful in a variety of applications. However, GPT-3 is not specifically designed for search engine optimization (SEO) and does not have any built-in capabilities for improving a website’s search engine ranking.

Precise 165 character Meta description written by GPT-3

 

SEO is the practice of optimizing a website in order to improve its visibility and ranking in search engine results pages. This is typically achieved through a combination of on-page and off-page strategies, such as keyword research, link building, and content optimization. GPT-3 could potentially be used as a tool for generating content ideas or optimizing copy for SEO, but it would not be able to directly improve a website’s search engine ranking.

In order to develop an effective SEO strategy, it is important to have a thorough understanding of how search engines work and what factors they use to determine a website’s ranking. There are many tools and resources available for helping with SEO, and it is often best to consult with an expert in the field.

The Best Ai Tools Currently Available

There are many SEO tools available that can be helpful in developing an AI-powered SEO strategy. Some of the best tools for this purpose include:

    1. Content optimization tools: These tools can help you optimize your website’s content for SEO by providing suggestions for improving on-page elements such as title tags, meta descriptions, and headings. 
    2. Keyword research tools: These tools help identify the most effective keywords to target in your SEO strategy. They can provide insight into the search volume, competition level, and potential value of different keywords. 
    3. Link building tools: These tools can help you identify opportunities for building high-quality backlinks to your website, which can improve your search engine ranking.
    4. Site auditing tools: These tools can help you identify and fix technical issues on your website that may be negatively affecting your search engine ranking. 
    5. Analytics tools: These tools can provide valuable data and insights into the performance of your website and its visibility in search engine results pages. 

AI can be used for SEO without leaving a footprint that is detectable by Google, but it is important to understand that using AI for SEO purposes is not necessarily recommended or advisable. Search engines, including Google, have sophisticated algorithms that are designed to identify and penalize attempts to manipulate search engine rankings through artificial means.

How to Use Ai Without Leaving a Footprint

If you are determined to use AI for SEO without leaving a footprint, there are a few steps you can take to minimize the risk of detection. These include:

    1. Use AI tools and techniques that are designed to mimic human behavior, such as natural language processing and generation. This can help avoid triggering any red flags that may be associated with artificial or non-human behavior.
    2. Be cautious and selective in the use of AI for SEO tasks that are particularly sensitive or prone to detection, such as link building or keyword stuffing. These activities can be detected by search engines and can result in penalties or other negative consequences.
    3. Monitor and track the performance of your AI-powered SEO efforts, and be prepared to adjust or modify your strategy if necessary. This can help you identify and address any potential issues or concerns that may arise.

Overall, it is important to remember that using AI for SEO without leaving a footprint is not a guarantee of success, and there are no guarantees that your efforts will not be detected by search engines. It is always best to focus on creating high-quality, valuable content and using ethical, white-hat SEO techniques to improve your search engine ranking.

 

USEFUL SEO AI Tools

There are many keyword research tools available that can help with AI-powered SEO. Some of the best tools for this purpose include:

  1. Google Keyword Planner: This is a free tool provided by Google that allows you to research and identify relevant keywords for your SEO strategy.

  2. SEMrush: This is a comprehensive SEO and digital marketing tool that provides a wide range of features, including keyword research, competitor analysis, and site audit.

  3. Ahrefs: This is a powerful SEO tool that provides in-depth keyword research and analysis, as well as other features such as backlink analysis and site audit.

  4. Keywords Everywhere: This is a free browser extension that provides keyword data and suggestions for search queries on multiple websites, including Google and YouTube.

  5. Moz Keyword Explorer: This is a keyword research tool that provides detailed data and insights on keyword trends, search volume, and competition level.

These tools can help you identify the most effective keywords to target in your AI-powered SEO strategy, and provide valuable data and insights to support your decision-making.


There are many content optimization tools available that can help with AI-powered SEO. Some of the best tools for this purpose include:

  1. Yoast SEO: This is a popular WordPress plugin that provides suggestions and guidance for optimizing your website’s content for SEO. It includes features such as keyword analysis, readability check, and meta description optimization.

  2. CoSchedule Headline Analyzer: This is a free tool that analyzes the effectiveness of your headlines and provides suggestions for improving their SEO performance.

  3. SurferSEO: This is a content optimization tool that provides suggestions for improving on-page elements such as title tags, meta descriptions, and headings, based on real-time data from the top-ranking pages for a given keyword.

  4. Copy.ai: This is a content generation tool that uses AI to create high-quality, SEO-friendly content based on a given topic or keyword.

  5. Page Optimizer Pro: This is a content optimization tool that provides suggestions for improving on-page elements such as title tags, meta descriptions, and headings, based on data from the top-ranking pages for a given keyword.

These tools can help you optimize your website’s content for SEO and improve its visibility and ranking in search engine results pages.

There are many link building tools available that can help with AI-powered SEO. Some of the best tools for this purpose include:

  1. Ahrefs: This is a powerful SEO tool that provides in-depth analysis of your website’s backlink profile, as well as data and insights on the backlinks of your competitors.

  2. SEMrush: This is a comprehensive SEO and digital marketing tool that provides a wide range of features, including link building, competitor analysis, and site audit.

  3. BuzzSumo: This is a tool that helps identify popular content and influencers in a given niche, which can be useful for building relationships and earning backlinks.

  4. Link Explorer: This is a free tool provided by Moz that allows you to research and analyze the backlink profile of any website.

  5. Link Miner: This is a Chrome extension that provides data and insights on the backlinks of any website you visit, including anchor text and link strength.

These tools can help you identify opportunities for building high-quality backlinks to your website, which can improve your search engine ranking and visibility.

There are many site auditing tools available that can help with AI-powered SEO. Some of the best tools for this purpose include:

  1. Screaming Frog: This is a popular website crawler that can help identify technical issues on your website, such as broken links, duplicate content, and redirect chains.

  2. SEMrush: This is a comprehensive SEO and digital marketing tool that provides a wide range of features, including site audit, keyword research, and competitor analysis.

  3. Google Search Console: This is a free tool provided by Google that allows you to track and monitor the performance of your website in search engine results pages, as well as identify and fix technical issues.

  4. DeepCrawl: This is a cloud-based site auditing tool that provides detailed data and insights on the technical health and performance of your website.

  5. Moz Pro: This is an all-in-one SEO tool that includes a site audit feature that can help identify and fix technical issues on your website.

These tools can help you identify and fix technical issues on your website that may be negatively affecting your search engine ranking, and provide valuable data and insights to support your AI-powered SEO efforts.

There are many analytics tools available that can help with AI-powered SEO. Some of the best tools for this purpose include:

  1. Google Analytics: This is a free tool provided by Google that allows you to track and monitor the performance of your website, including data on traffic, engagement, and conversions

  2. Mixpanel: This is an analytics platform that provides real-time data and insights on user behavior and engagement on your website.

  3. Moz Pro: This is an all-in-one SEO tool that includes an analytics feature that provides data and insights on the performance of your website in search engine results pages.

These tools can provide valuable data and insights into the performance of your website and its visibility in search engine results pages, which can support your AI-powered SEO efforts.

NOTE: THIS ENTIRE ARTICLE WAS WRITTEN WITH GPT-3. NOT A SINGLE WORD OR GRAMMAR ITEM WAS EDITED IN ANY WAY.

At what point could you detect this as an AI written article? Did you even realize? 

Contact me to find out how AI can help you with your content development strategy and unlock the potential to increase your online reach.

Google Entities And The Shut In Economy

The Shut-In Economy And Using Google Entities

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The Shut-in economy before the coronavirus outbreak of 2020 was once considered a negative social term. However, with the importance of social distancing and staying indoors, it’s now a crucial time for business owners to sharpen their SEO strategies to adapt to the on-demand search climate.

How to Optimize Your SEO for the Shut-in Economy

  • Update your title pages to align with categories related to the current crisis

  • Ensure your pages are up-to-date and responsive on all devices

  • Use Google entities instead of long-tail keywords on your money pages

  • Make sure to take advantage of the Google Knowledge Graph and stay updated on the latest developments in Google Search

Researching the Market in the Shut-in Economy

If you’re just starting out in the product cycle, market research is essential. Consider finding a reputable affiliate network and reviewing the products you want to sell, as popular websites like Amazon and home service sites like Home Advisor often dominate the SEO searches for certain services. Additionally, focus on shopping online and local SEO strategies to reach local customers and improve your online listings.

The Significance of Google Entities in SEO Google entities, which are topics or keyword clusters related to your search, is a safe and effective strategy for optimizing your SEO in the shut-in economy. By incorporating these entities into your title tags and main content points, you can ensure your website is easily discoverable by potential customers and rank higher in organic search results.

Search Engine Cheat Sheet

Key Component

Definition

Benefits for SEO

Google Knowledge Graph

A database that provides information about people, places, and things used by Google to enhance its search results.

Enhances the relevance of a website and its pages, providing accurate and relevant information to potential customers.

Google Entities

Topics or keyword clusters related to a specific search.

Helps identify topics and keywords related to a specific search, making a website more discoverable by potential customers and improving its ranking in organic search results.

Incorporating both the Google Knowledge Graph and entities into your SEO strategy can help ensure that your website is easily discoverable by potential customers, provides relevant and accurate information, and ranks higher in search results.

The relationship between Knowledge Graph and Entities

By understanding the relationship between the Google Knowledge Graph and entities, businesses can improve their SEO by incorporating these entities into their title tags and content. This helps to make their website more discoverable by potential customers and rank higher in organic search results. The Google Knowledge Graph provides information that can enhance the relevance of a website and its pages, while the entities help to identify topics and keywords related to a specific search.

The Google Knowledge Graph is a database that provides information about people, places, and things, and is used by Google to enhance its search results. The Knowledge Graph is interconnected with Google entities, which are topics or keyword clusters related to your search. By understanding the relationship between the Google Knowledge Graph and entities, you can ensure that your website is easily discoverable by potential customers and ranks higher in organic search results.

Clustering Relevant Topics on Your Website Using the entity strategy, make sure to link between relevant topic articles or pages on your site. For example, if your site is about delivery services in a specific county, you could create category pages based on the Google entities related to your target keyword.

Google Entities Example

Is Using Google Entities a Safe Long-term Strategy?

The answer is yes!

Google Entities Are Found In Image Search

Google’s move towards entity clusters reflects its aim to quicken searches and provide the best answers to searchers. By researching your target keyword and incorporating the related entities into your title tags and content, you can improve your website’s discoverability and rank on search engines. Additionally, creating evergreen content and staying up-to-date with the latest developments in the knowledge panel will help ensure your business stays ahead of the curve in the new world of SEO.

In conclusion, optimizing your SEO strategy is crucial in the shut-in economy, as more people rely on online services and searches. By researching the market, using Google entities, and clustering relevant topics on your website, you can ensure your business stays ahead of the curve and is ready for the future.

Seo Writing For Two Types Of Readers (6)

Writing SEO Content for Two Types of Readers

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After writing SEO content for several years, it has come to my attention that many freelance writers are unaware of the two basic types of blog readers.

The vast majority of blog articles, probably close to 98%, are written to achieve better website rankings. Google is smart enough to know this by now. There are incentives for writing for both of these types of readers simultaneously. I introduce you to the “Lizard” and the “Librarian.”

What Are the Reader Types?

The Lizard is a reader who responds to visual stimuli on the page. Mainly images, graphics, white space, and videos. To keep the lizard engaged you need to use the following techniques:

  • Short sentences
  • Adequate spacing between paragraphs
  • Titillation (not only sexual images but provocation is useful too)

On the other hand, engaging the librarian has long term benefits that the lizard never really achieves. The truth of the matter is, the lizard brings in the traffic much easier, while the librarian is more likely to actually READ your content.

 

 

Lizard Reader
@designaz

Create SEO Content for the Lizard

  • Images that are engaging but suitable for the target audience.
  • Titles which speak to the reader’s emotions are important
  • Layouts which are both mobile-friendly and informative
Librarian Seo
@ National Cancer Insitute

 Create SEO Content for the Librarian

  • Do not exaggerate claims
  • Use easily sourceable data
  • Create new data points and show your work clearly

After many years of optimizing website content in various niches, it is fairly obvious that google takes its lead from user behavior within the chrome browser. Some layouts are more conducive to higher quality user experiences, while some content formats such as question and answer using short sentences with relevant data points, brings in users in other niches.

Some examples of niches that work for each type of reader.

[su_table responsive=”yes”]

The Lizard The Librarian
Ecommerce sites Sport Fan sites
Fashion Blogs Tech Review Sites
Lead Gen sites Medical Advice

[/su_table]

The million-dollar question: How does Google crawl your site? As a librarian or a lizard?

Write for the librarian and present the layout for the lizard

This one-two punch of engaging both types of readers will ensure you create content that ranks well and ages well (evergreen content).

 

There are certain standards of quality no matter who you are targeting. If you are optimizing a business website in a time of the shut in economy about delivery services, you cannot outsource product reviews. As the owner of a website, you need to be the authority on the topic. If you are not able to write clearly on your chosen niche, make certain there is someone available who can represent your voice authentically. If not, neither the lizard nor the librarian will be able to accept your content.

Path to Failure in SEO Content

There is a clear path to failure in SEO, create useless content. Appeasing the reader is a sure-fire way to make the Google bot pay attention.

Depending on your niche, you’ll need more or less of each type of writing. For EAT type niches, you’ll need more Librarian content. However, if you are writing meme worthy-content, focusing more on the lizard’s needs would be preferred.

Being a writer for SEO content can sometimes feel robotic and pointless if you are a true writer, but there is a need for this type and it should not be ignored.

 

Growth Hacking Vs Seo

Growth Hacking vs SEO: What is the Difference?

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A Growth Hacker is a person whose true north is growth. Everything they do is scruti‐
nized by its potential impact on scalable growth.

-Sean Ellis, Growth Hacking Godfather

Growth Hacking

Usually measured in units such as traffic, conversions new user signups and revenue, actions of new users (liking or commenting, giving an email address. All tangible countable actions you can count.

SEO

The big bad acronym in digital marketing. Those who do it can’t figure out how to convince those who need them and those who need it can’t seem to figure out how to hire someone who actually knows SEO. In a nutshell, it’s doing whatever one can to increase organic traffic from search engines. But SEOs are also using paid traffic, email marketing, and social media to generate more organic traffic.

Growth Hacking vs SEO

Growth hackers tend to start off as developers while it’s rare that an SEO has a purely technical background. They are more than likely to be a project manager, a systems engineer or a writer. They are slightly less results-oriented and more revenue-driven. One of the first questions a good SEO would ask a prospective client is the current relationship between cost and client acquisition. SEO has been proven time and again to be the most cost-effective way to drive traffic to a site.

Markus Spiske Pwpvgq A5qi Unsplash
@markusspiske

Quantifying Results vs Gut Instinct

When approaching digital marketing as a growth hacker,  you spend your time quantifying results. On the other hand, it is very possible to be an effective digital marketer by assessing the situation of a given topic. The current Covid 19 virus is a good example. Nobody knew 3 months ago that this would become a hysterical topic globally and thus there would be no data to support developing content, building links and mentioning it in your paid ad strategy. But if your instinct said to take a chance on it, you’d more than likely be experiencing a swoon of traffic to your site now.

What is the difference?

To sum up, the difference is the mindset. when you are quantifying results, you let the data guide you down your digital marketing path. With SEO, you are more like a doctor than an engineer. The systems you have in place to develop content or build links are more about the relationship you have to a specific topic or the owners of supporting websites. get your website designed by webexpert.

Building links, getting articles published and editing the layout of your site to appease user intent are more subtle than simply crunching numbers and getting users to “sign up” or vote with their time. The two mindsets can be complementary but if they are not clear what each provides to your digital marketing campaign, it can dilute your effectiveness. The best approach is a blended one. If you don’t know a topic well, check the data. Are there enough searches for a given topic? Does the niche seem to be growing? The tools available these days are staggering but at the end of the day, you really need to have a good grasp of what readers are looking for. This is clearly a talent that not all SEOs or growth hackers have.

Interested to know more about this topic? Check out a slightly dated book that deals with the topic in more depth. Any book published on digital marketing is going to be out of date the minute it’s published. But this one has some really interesting evergreen concepts.

The Art of SEO

optimize for google voice search banner

Audio Voice Search Tips for Optimizing Your Website

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Voice searches are not quite able to read your mind yet but it is getting there. Perhaps within a year or two it will become commonplace to perform very complex voice searches with your phone or computer. For this, you should be optimizing your site for voice search.

Top tips for optimizing for Google voice search.

Use structured data for all pages on your website.

There are many forms of structured data and it’s important you use the most applicable ones to improve search results.

  • Product or service pages: markup the price data, the business location, and the aggregate review ratings.
  • Homepage:  it should have local business structured data (location, contact info, hours of operation
  • Blog article:  author info, top comments,  aggregate review markup if you allow feedback in the comments.
  • Information pages: markup for questions and answers, FAQ markup, etc
  • About Us pages: people markup is important.

[su_note] Sly tip: use the author box on articles and then link them to the about us page. This will help your site’s acceptance to Google News. Another untapped source of search traffic rarely talked about.[/su_note]

[su_lightbox_content background=”#3981F0″]One sly tip is to use the author box and then link to the about us page. This is one of the essential components of getting accepted to Google News which is another untapped source of search traffic for your website.[/su_lightbox_content]

Choosing the correct information architecture for your site

Make sure you have a clear site structure in mind. Is it hierarchical? Are there pillar pages that feed into more specific pages? Is the site based on time-sensitive content? Is there a specific flow between pages that helps both user and Google understand your site?

Here are the most common site structures identified by SEO experts.

  • Hierarchical

This structure is logical and practical for almost all local websites with a limited range of services or products. A lawyer or a restaurant website should be in the hierarchical structure. The goal is helping Google understand your website without any confusion.

Image result for hierarchical site map
source: www.skyword.com

  • Sequential

For a website which requires customer consent before purchasing, this is the ideal structure. If signing of contracts before payment is part of your online business (for legal and customer service reasons) then sequential style of website makes the most sense. Although this probably won’t appear in Google voice search so easily, it is best to optimize a website for user intent before all other objectives. Google is constantly updating its algorithm and penalizing sites that attempt to confuse or trick users.

sequential site map example
source: searchenginejournal.com

  • Matrix & Database models

These are most useful for very large sites. Either user-generated sites such as Etsy or Aliexpress or massive aggregators like reddit. For this reason, they are complex and often great for generating long tail traffic as the setup requires incredibly detailed metadata. Google voice search thrives on this kind of set up. Unfortunately, it is incredibly costly to set up and out of reach of most businesses.

https://slideplayer.com/slide/6347578/
source: https://slideplayer.com/slide/6347578

 

database website example
source: https://libguides.nus.edu.sg/c.php?g=332732&p=2236322

 

Just as site navigation is important for usability, so too for voice search. Google will not alert you which pages it cannot extract precision data from. Sometimes search console can provide warnings and errors but they do not give tips on optimizing your website for voice search as of 2019.

That structure would mean the dates determine which pages are at the top. Most recent at the top of the sitemap. Or is the site category dominant? A good example would be a travel blog that has top-level categories based on location. This is the cornerstone of the organization of the site. if it’s about mountains they could be categorized according to continents and the mountains in each country would be the secondary category. This is important for voice search because it allows Google to have a high degree of confidence what your site is about.

 

Keyword research is essential for voice search results.

People want to ask conversational questions when they are “speaking to Google voice assistant.”

“OK, Google, what is the best time of year to plant a vegetable garden?”

Google recently added supporting semantic questions to your search, you’ll see this on the search result page as “People also ask.”

Check these questions as to what you should highlight on your page with Htags and other forms of layout control you have on your pages.

SEO is important in this matter because there are popular keyword difficulty metrics such as Ahrefs keyword difficulty. A question you can provide the exact answer for should be emphasized so you can win the featured snippet.

Even for a competitive search term, there are long-tail possibilities. For example, you might not be able to rank for Best hotel in London, but there’s a pretty good chance you can gain the top spot for Best Hotel on Worthy Lane. make your content accurate and useful whenever possible. Overshooting your purpose in order to achieve higher rankings might not be ideal when it comes to optimizing for voice search.

How to identify Voice search queries through natural user behavior

Satisfying search intent, in this case, will get you far more traffic and generate more business for you. Spam doesn’t really work very well and Google is working harder than ever to ensure that users of search get what they really want.

If you are unsure what people are searching for in order to create questions and answers that satisfy searcher intent, try some of these techniques:

1. Check the related search terms

2. Check semantic search questions

3. Use search engines like answerthepublic.com

4. Perform social media surveys on topics related to the pages you are building. Either formal surveys or bring up the topic in Facebook groups or Reddit. Don’t spam forums though, this can actually penalize your SEO efforts.

Google My Business for Voice Search

Spell your services and brand correctly on your listing! Anything that helps voice automated search queries to be properly filtered in local search benefits your traffic. It was only a few years ago that directories were the best place to have your local SEO generate phone calls to your office. Things have definitely changed and now the #1 way to get more phone calls is to optimize your Google my business listing for the least sophisticated searcher.

Nowadays a significant amount of company sales comes through digital marketing. And while content marketing as a whole isn’t ideal for voice search (it’s far too nuanced and rarely answers strict questions), they can pop up with long tail voice search queries.

The amount of user data you can collect about your target audience is virtually unlimited on social media. Devices like Google Home and Amazon Alexa are gaining massive popularity and already account for a rapidly growing segment of search queries.

In another post, I’ll cover how to collect user data on your site to create more relevant pages for your current and target user base.

So as you can see there are quite a few things you can do to prepare your site for Google voice search. Because let’s face it, the internet is convenient but it’s far from painless to achieve your desired search result, voice search is the next step in the evolution of  SEO.

 

How to “Hire” an SEO Client

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No, you didn’t read that wrong.

This post is going to describe how to go about hiring the perfect SEO Client.

If you’re an SEO consultant, you may find yourself in the position of hiring clients who are serious about growing their business online. However, it’s essential to manage client expectations and approach the hiring process with a clear understanding of the client’s needs and goals.

But first, a nice graphic to explain the value proposition we are talking about:

organic vs paid search

 

This graph kind of tells the story but it’s probably a bit convoluted for the uninitiated. Just think about it like this:

SEO is expensive but imagine how expensive not getting new customers can be. Remmeber that when you are providing your services as an SEO.

You need to realize that SEO is a process which takes at minimum six months to achieve any meaningful results.

Most clients have specific ideas in mind about how long it should take. There are some SEOs who will promise instant results. They are either lying or practicing risky blackhat techniques, buyer beware!

Consider the following tips and ask yourself, is the SEO you are speaking to now thinking with these ideas in mind when they perform triage on your online business?

Helpful Tips for “Hiring” an SEO Client

Here are some tips on how to choose the right SEO client and manage expectations:

Don’t Give Away Too Much for Free: While it’s essential to demonstrate value to prospective clients, it’s also crucial not to give away too much for free. This will help weed out tire-kickers and allow you to devote more time to those who are serious about growing their business online.

Provide Clear Examples: In the initial consultation, provide clear examples that demonstrate where the client’s top two competitors are performing better. This will help the client understand the value proposition of SEO and how it can increase their business online.

Charge for Valuable Services: Even if a client is not yet at your full capabilities, it’s okay to charge for valuable services at the outset. This will help establish trust and value with the client and prevent them from walking over you with promises of further business down the line. Remember that a roadmap for their business is worth as much as any link you build or any 404 you fix.

 

Important interview questions to “Hiring” an SEO Client

1.What is your budget for this project?

Often times clients have no idea what they are willing to spend. Require at least this much reflection before proceeding with them. If they want to start by negotiating rather than discussing their needs, it might be a warning sign that they are not ready yet to work with an SEO consultant.

2. When are you ready to start this project?

This will create a sense of purpose for both you and the prospective client. When is this going to happen and how long will it take? Only good things can come from asking this.

3. Are you the one who decides about these types of things at your company?

Obviously, if you are speaking to the owner, it’s the wrong question to ask. Maybe, “Is there anyone else involved in deciding how to hire an SEO consultant?” You’ll get a sense if they are fully committed to hiring someone or looking to pass the buck in order to give a polite, “No” to your offer.

4. What is the lifetime value of a new customer?

Some clients might find this a too direct question and will be taken aback but a serious client who understands your value will see it as an opportunity to imagine how much more they can make if they had more customers on their website. Watch their behavior for the answer here, this is a key to determining who is an ideal long-term partner.

5. Why do they buy from you and not your competitors?

Perhaps a bit antagonistic but clients will need to understand the value proposition in their own business if you are going to be able to leverage their strengths and lessen the exposure of their weaknesses in searcher intent.

Other questions to bring to the table when interviewing your prospective client include:

  • What do they buy next?
  • What is the value difference between an organic search lead and an email marketing lead?
  • Who is growing faster than you?

The obvious follow up to any of these questions is “why?” 

With this mindset going into any meeting with a new client will demonstrate your professionalism and probably grant them unexpected value by exploring the most difficult questions in their business. They might not hire you but they will leave the meeting all the richer for it.

Don’t underestimate your value and make sure you are seeking the best SEO client for YOUR business. The highest paying isn’t always the best opportunity for your SEO business to grow. if you find you have a great client but their budget is beneath your time you can always seek out seo solutions which are done for you and still trust they will be at the standard you expect. We do a lot of subcontracting with boutique agencies such as yours. Inquire about possible cooperation.

 

lead gen funnel costs

How to Manage Costs in Lead Gen Funnels

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Although I primarily focus on content marketing, on-site optimization and linkbuilding for my clients. There are excellent cost-effective opportunities in generating leads on your sites by using paid ads on the main pay per click platforms online. Used in conjunction with organic search techniques, the one-two punch ensures that your business will see fast and steady gains in customer acquisition.

Here are some very important tips to keep in mind when managing costs in your lead gen efforts.

First, some general ideas about your landing pages.

Tips to increasing your click-through rate for paid campaign funnels

  • This might be obvious but I have seen many times where the text on the landing page with the copy in the ad did not match! Any ad network which is cost-effective cares about this and spends a considerable amount of AI resources in ensuring that they are complementing what users are searching for.
  • HEADLINES ARE IMPORTANT. Make them memorable and informative.
  • Put the contact form as high on the landing page as possible. Making users scroll and scroll is kinda old hat and doesn’t give most educated consumers a feeling of integrity. Scarcity is important but not for gathering leads. That comes later when it’s time to convert them.
  • Minimize the number of lines of info required in the contact form. Less is more.
  • Just like in Organic search, page load speed is important in getting the lead to stay on the page. Don’t sabotage yourself with a free landing page server which doesn’t load fast enough to keep their interest.
  • If you are using a custom landing page make sure it’s responsive to mobile devices. If you are using a template service like Click Funnels, it will already have this functionality embedded so it won’t be anything you need to worry about.
  • As with your ads themselves, A/B test colors, text and layouts for your landing pages too. There are many theories about what works and what doesn’t but it’s just that, a bunch of theories. If everyone had the same results there would only be 1 website for each search. Think about it, people are complex creatures, especially when it comes to making purchases! Do you really know what makes buyers tick? Test and find out!

Ads should be cost effective and increase your click through rate
via GIPHY

Specific tips for managing costs on Google Adwords and Bing

  • Set up your campaigns with a flexible structure but be sure of the target keywords before you begin.
  • Spend a considerable amount of time developing a negative keyword list to avoid irrelevant clicks. Junk search is probably the main problem with CPC and something you want to attack with total vigilance.
  • Create single keyword adgroups. This is an important part of making a flexible structure. You’ll discover more relevant keywords as your lead gen funnel and customer base develops.
  • Ad groups should be further refined to include different operators allowed such as: broad match, exact match, modified broad. Observe which ones perform best and ad additional budgets to those which outperform.
  • Bid modifiers should be adjusted according to time period, week and devices. You’ll find some ads work better at different times and days as well as mobile vs desktop.
  • Don’t ever start with the default bids in any ad network. Remember, these are automated auction systems, they are not designed to save you money but quite the opposite!
  • Adjust your network settings by trying display network, search, partners, etc. Although this requires a larger budget it is very instructive to know where you generate the best ROI for your CPC budget.
  • Optimizing ad copy to match your keyword list is perhaps the most important tip I can give you. You’ll receive a better quality ad score and the ad will be featured more prominently compared to competitors even if you bid less. So spend some time to work on the quality score until it’s above 90%.

facebook ads should be matched to their target demographic via GIPHY

Tips for managing CPC costs on the Facebook Ad Network

  • Ad image relevant to text copy is probably the most important element in increasing click-through rate. Facebook uses this as their primary way of measuring the quality of your ad for users on the social network.
  • Target as specific an audience as you can. In some cases, you’ll want to make multiple audiences.
  • Don’t use the audience network option as it will attract too many bots and click happy users who have no buying intent.
  • Explore retargeting options through Facebook pixel. Although a little time consuming to pay off, once you have a pixel which has a sufficient amount of traffic supporting it, you can create laser targeted audiences in your Facebook ads. Worth.the.time.
  • Update ad content as often as you can and test its effectiveness by making new ad sets to compare their performance.
  • Even though it probably costs a great deal more in terms of budget and time resources, video ads actually have lower CPC rates than graphics so try to leverage this aspect of the Facebook ad network if you can manage it.

Have any questions about the tips discussed in the article? Contact me by leaving a comment below or on social anytime. I love solving marketing problems with business owners online. I also have an excellent CPC calculator that I would love to share with you. Just message me and I’ll send it over.