seo writing - Ai-Enhanced SEO Consulting

The Shut-in economy before the coronavirus outbreak of 2020 was once considered a negative social term. However, with the importance of social distancing and staying indoors, it’s now a crucial time for business owners to sharpen their SEO strategies to adapt to the on-demand search climate.

How to Optimize Your SEO for the Shut-in Economy

Update your title pages to align with categories related to the current crisis
Ensure your pages are up-to-date and responsive on all devices
Use Google entities instead of long-tail keywords on your money pages
Make sure to take advantage of the Google Knowledge Graph and stay updated on the latest developments in Google Search

Researching the Market in the Shut-in Economy

If you’re just starting out in the product cycle, market research is essential. Consider finding a reputable affiliate network and reviewing the products you want to sell, as popular websites like Amazon and home service sites like Home Advisor often dominate the SEO searches for certain services. Additionally, focus on shopping online and local SEO strategies to reach local customers and improve your online listings.

The Significance of Google Entities in SEO Google entities, which are topics or keyword clusters related to your search, is a safe and effective strategy for optimizing your SEO in the shut-in economy. By incorporating these entities into your title tags and main content points, you can ensure your website is easily discoverable by potential customers and rank higher in organic search results.

Search Engine Cheat Sheet

Key Component	Definition	Benefits for SEO
Google Knowledge Graph	A database that provides information about people, places, and things used by Google to enhance its search results.	Enhances the relevance of a website and its pages, providing accurate and relevant information to potential customers.
Google Entities	Topics or keyword clusters related to a specific search.	Helps identify topics and keywords related to a specific search, making a website more discoverable by potential customers and improving its ranking in organic search results.

Incorporating both the Google Knowledge Graph and entities into your SEO strategy can help ensure that your website is easily discoverable by potential customers, provides relevant and accurate information, and ranks higher in search results.

The relationship between Knowledge Graph and Entities

By understanding the relationship between the Google Knowledge Graph and entities, businesses can improve their SEO by incorporating these entities into their title tags and content. This helps to make their website more discoverable by potential customers and rank higher in organic search results. The Google Knowledge Graph provides information that can enhance the relevance of a website and its pages, while the entities help to identify topics and keywords related to a specific search.

The Google Knowledge Graph is a database that provides information about people, places, and things, and is used by Google to enhance its search results. The Knowledge Graph is interconnected with Google entities, which are topics or keyword clusters related to your search. By understanding the relationship between the Google Knowledge Graph and entities, you can ensure that your website is easily discoverable by potential customers and ranks higher in organic search results.

Clustering Relevant Topics on Your Website Using the entity strategy, make sure to link between relevant topic articles or pages on your site. For example, if your site is about delivery services in a specific county, you could create category pages based on the Google entities related to your target keyword.

Is Using Google Entities a Safe Long-term Strategy?

The answer is yes!

Google’s move towards entity clusters reflects its aim to quicken searches and provide the best answers to searchers. By researching your target keyword and incorporating the related entities into your title tags and content, you can improve your website’s discoverability and rank on search engines. Additionally, creating evergreen content and staying up-to-date with the latest developments in the knowledge panel will help ensure your business stays ahead of the curve in the new world of SEO.

In conclusion, optimizing your SEO strategy is crucial in the shut-in economy, as more people rely on online services and searches. By researching the market, using Google entities, and clustering relevant topics on your website, you can ensure your business stays ahead of the curve and is ready for the future.

After writing SEO content for several years, it has come to my attention that many freelance writers are unaware of the two basic types of blog readers.

The vast majority of blog articles, probably close to 98%, are written to achieve better website rankings. Google is smart enough to know this by now. There are incentives for writing for both of these types of readers simultaneously. I introduce you to the “Lizard” and the “Librarian.”

What Are the Reader Types?

The Lizard is a reader who responds to visual stimuli on the page. Mainly images, graphics, white space, and videos. To keep the lizard engaged you need to use the following techniques:

Short sentences
Adequate spacing between paragraphs
Titillation (not only sexual images but provocation is useful too)

On the other hand, engaging the librarian has long term benefits that the lizard never really achieves. The truth of the matter is, the lizard brings in the traffic much easier, while the librarian is more likely to actually READ your content.

Create SEO Content for the Lizard

Images that are engaging but suitable for the target audience.
Titles which speak to the reader’s emotions are important
Layouts which are both mobile-friendly and informative

Librarian Seo — @ National Cancer Insitute

Create SEO Content for the Librarian

Do not exaggerate claims
Use easily sourceable data
Create new data points and show your work clearly

After many years of optimizing website content in various niches, it is fairly obvious that google takes its lead from user behavior within the chrome browser. Some layouts are more conducive to higher quality user experiences, while some content formats such as question and answer using short sentences with relevant data points, brings in users in other niches.

Some examples of niches that work for each type of reader.

[su_table responsive=”yes”]

The Lizard	The Librarian
Ecommerce sites	Sport Fan sites
Fashion Blogs	Tech Review Sites
Lead Gen sites	Medical Advice

[/su_table]

The million-dollar question: How does Google crawl your site? As a librarian or a lizard?

Write for the librarian and present the layout for the lizard

This one-two punch of engaging both types of readers will ensure you create content that ranks well and ages well (evergreen content).

There are certain standards of quality no matter who you are targeting. If you are optimizing a business website in a time of the shut in economy about delivery services, you cannot outsource product reviews. As the owner of a website, you need to be the authority on the topic. If you are not able to write clearly on your chosen niche, make certain there is someone available who can represent your voice authentically. If not, neither the lizard nor the librarian will be able to accept your content.

Path to Failure in SEO Content

There is a clear path to failure in SEO, create useless content. Appeasing the reader is a sure-fire way to make the Google bot pay attention.

Depending on your niche, you’ll need more or less of each type of writing. For EAT type niches, you’ll need more Librarian content. However, if you are writing meme worthy-content, focusing more on the lizard’s needs would be preferred.

Being a writer for SEO content can sometimes feel robotic and pointless if you are a true writer, but there is a need for this type and it should not be ignored.

The Shut-In Economy And Using Google Entities