The rules in Cryptocurrency marketing strategies are not all that different from other forms of digital marketing. But there are a few things you need to pay attention to in developing your strategy.
Social Media is everything.
While the traditional outlets for social media like Facebook and Twitter are important in launching a brand in Crypto, there are additional channels which need to develop to gain the trust of the community. Creating active discussion related to your ICO or cryptocurrency product are perhaps the difference between life and death in the space. These include:
ICO investors actually check the social metrics of a coin before deciding if they want to buy into it. In this case, perception is not everything, it is the first and last thing which people are checking.
Recently, a compelling argument was made that investing in cryptocurrency is a rare situation where marketing the ico or token after you have invested makes for the opposite effect of being in a traditional early round investment situation. Unlike the normal angel investor situation, the more investors that come on board after you, the more likely you are to lose a percentage of your ownership. This isn’t the case in cryptocurrencies. More than any other reason, marketing in cryptocurrencies benefits everyone who believes in the product or token. This will naturally increase the value of the network or the token.
Consider the value of social media in cryptocurrency marketing and you’ll realize this is a unique and perhaps paradigm-shifting opportunity. And many crypto investors believe we are in the very nascent stages of mass adoption.
Even more compelling for cryptomarketing campaigns is that the penetration rate in English speaking countries for crypto user breakdown by region is only 17% for English speaking countries! Consider how dependent English speaking user is on social media for their daily life and business opportunities and you’ll realize how indispensable social media followings are in your crypto marketing campaign.
Building an easy affiliate system for early adopters.
These days people do not just buy into a new technology, they become its spokesperson too. It’s a natural extension of their identity. You have to reward these users generously and consistently. An affiliate program which is easy to manage and pays out in your coin or in other cryptocurrencies which are liquid and lack controversy is an excellent way to spread your marketing message in the cryptocurrency market.
Perhaps the best use of this I have seen is Bitmex who pays out a very generous commission for the lifetime of the account. In addition, it pays out higher the more BTC the new client trades.
Issuing press releases in Crypto focused areas of the Web
Normally press releases are issued at traditional news outlets. They can barely be heard above the daily noise. But a well-positioned press release on sites like Coindesk or CoinTelegraph should give your marketing project a fighting chance. That’s, as long as it can pass the crypto bullshit detector test.
Blog regularly on popular sites.
The obvious winner here is Medium.com. Since the tech community openly embraced the platform, getting a post to go viral on their site has gotten easier and easier. Give a clap, send a clap. Share an article get an article shared. It’s simple. If your content sucks, you’ll get flamed but people will still share it. It’s a can’t lose scenario if you can blog regularly on crypto related topics so get going and go at it with considerable flair if you dare.
Make a splash in Bitcoin community forums
It’s important to build credibility in the long-standing traditional places like bitcointalk.org (the search function on this forum barely works) where enthusiasts dwell and share legitimate information. Without these communities, all the social networks and chat groups don’t have much info to trade on. Devote a consistently large amount of time to making sure your presence is felt there no matter how cumbersome the php styled forums can be on your marketing time investment.
Paid promotion for crypto projects
With the cascading bans of crypto advertising on the main forms of paid promotion online these days, it’s going to require a bit more creativity than other forms of paid promotion in marketing. Fortunately, there are some really solid paid traffic channels available which accept crypto focused campaigns.
Embrace Crypto influencers who have a loyal following
This is at the bottom of the list for a reason. The majority of respectable influencers in the space do not openly advertise that a part of their reputation can be bought. In fact, the entire point of building a legitimate following in this part of the web is that they are unbuyable.
But the truth hurts. When the market starts to turn and the price of bitcoin is not making them overnight millionaires, they will begin to compromise on some of their values. Just have a gentle and persistent approach to making an offer to them. Don’t be too gaudy about the monetary aspect. Offer a mix of your own ICO and current well-favored coins in the market. Its the human nature of things, everyone really does have a price, even in the idealized crypto space.
We finally wrote down how our promotional tweets work. It’s self aggrandizing and ego stroking for us, however, if you’re planning an ICO, trying to boost a coin or want to shine a light on your latest project, you should overlook our swollen egos and see:https://t.co/O6TBWrxDzm
— John McAfee (@officialmcafee) March 30, 2018
In order to see your cryptocurrency marketing project launched successfully, you could lay this plan along with other basic SEO and marketing ideas on your own or you can talk to me about how we can cooperate. My ears and eyes are always open for a new crypto marketing opportunity. So, get in touch or leave a comment below. I would love to hear from you!