The rules in Cryptocurrency marketing strategies are not all that different from other forms of digital marketing. But there are a few things you need to pay attention to in developing your strategy.
What follows are the most important aspects of Crypto Marketing strategy in 2023.
Social Media is everything.
While the traditional outlets for social media like Facebook and Twitter are important in launching a brand in Crypto, there are additional channels which need to develop to gain the trust of the community. Creating active discussion related to your ICO or cryptocurrency product are perhaps the difference between life and death in the space. These include:
ICO investors actually check the social metrics of a coin before deciding if they want to buy into it. In this case, perception is not everything, it is the first and last thing which people are checking.
Recently, a compelling argument was made that investing in cryptocurrency is a rare situation where marketing the ico or token after you have invested makes for the opposite effect of being in a traditional early round investment situation. Unlike the normal angel investor situation, the more investors that come on board after you, the more likely you are to lose a percentage of your ownership. This isn’t the case in cryptocurrencies. More than any other reason, marketing in cryptocurrencies benefits everyone who believes in the product or token. This will naturally increase the value of the network or the token.
Consider the value of social media in cryptocurrency marketing and you’ll realize this is a unique and perhaps paradigm-shifting opportunity. And many crypto investors believe we are in the very nascent stages of mass adoption.
The English speaking social media sphere has a huge opportunity. Source: Cambridge Judge Business School
Even more compelling for cryptomarketing campaigns is that the penetration rate in English speaking countries for crypto user breakdown by region is only 17% for English speaking countries! Consider how dependent English speaking user is on social media for their daily life and business opportunities and you’ll realize how indispensable social media followings are in your crypto marketing campaign.
Building an easy affiliate system for early adopters.
These days people do not just buy into a new technology, they become its spokesperson too. It’s a natural extension of their identity. You have to reward these users generously and consistently. An affiliate program which is easy to manage and pays out in your coin or in other cryptocurrencies which are liquid and lack controversy is an excellent way to spread your marketing message in the cryptocurrency market.
Perhaps the best use of this I have seen is Bitmex who pays out a very generous commission for the lifetime of the account. In addition, it pays out higher the more BTC the new client trades.
Issuing press releases in Crypto focused areas of the Web
Normally press releases are issued at traditional news outlets. They can barely be heard above the daily noise. But a well-positioned press release on sites like Coindesk or CoinTelegraph should give your marketing project a fighting chance. That’s, as long as it can pass the crypto bullshit detector test.
Blog regularly on popular sites.
Tech friendly blog platform Medium showing off their creativity.The obvious winner here is Medium.com. Since the tech community openly embraced the platform, getting a post to go viral on their site has gotten easier and easier. Give a clap, send a clap. Share an article get an article shared. It’s simple. If your content sucks, you’ll get flamed but people will still share it. It’s a can’t lose scenario if you can blog regularly on crypto related topics so get going and go at it with considerable flair if you dare.
Make a splash in Bitcoin community forums
It’s important to build credibility in the long-standing traditional places like bitcointalk.org (the search function on this forum barely works) where enthusiasts dwell and share legitimate information. Without these communities, all the social networks and chat groups don’t have much info to trade on. Devote a consistently large amount of time to making sure your presence is felt there no matter how cumbersome the php styled forums can be on your marketing time investment.
Paid promotion for crypto projects
With the cascading bans of crypto advertising on the main forms of paid promotion online these days, it’s going to require a bit more creativity than other forms of paid promotion in marketing. Fortunately, there are some really solid paid traffic channels available which accept crypto focused campaigns.
Crypto Ad Channels
Here are some advertising channels for crypto and blockchain advertising:
- Coinzilla – Coinzilla is a crypto advertising network that offers a variety of advertising options, including display ads, pop-under ads, and native ads. They have a large network of publishers and offer targeting options based on location, device, and more.
- Bitmedia – Bitmedia is a crypto ad network that specializes in banner ads and offers targeting options based on location, device, and more. They also offer a self-serve platform that allows you to create and manage your campaigns.
- AdEx – AdEx is a decentralized ad network that uses blockchain technology to offer transparency and security for advertisers and publishers. They offer display and video ad formats and have a variety of targeting options.
- Presearch – Presearch is a decentralized search engine that offers advertising options for crypto and blockchain projects. They offer both pay-per-click and pay-per-impression options and have a variety of targeting options based on location, keywords, and more.
Embrace Crypto influencers who have a loyal following
This is at the bottom of the list for a reason. The majority of respectable influencers in the space do not openly advertise that a part of their reputation can be bought. In fact, the entire point of building a legitimate following in this part of the web is that they are unbuyable.
But the truth hurts. When the market starts to turn and the price of bitcoin is not making them overnight millionaires, they will begin to compromise on some of their values. Just have a gentle and persistent approach to making an offer to them. Don’t be too gaudy about the monetary aspect. Offer a mix of your own ICO and current well-favored coins in the market. Its the human nature of things, everyone really does have a price, even in the idealized crypto space.
We finally wrote down how our promotional tweets work. It’s self aggrandizing and ego stroking for us, however, if you’re planning an ICO, trying to boost a coin or want to shine a light on your latest project, you should overlook our swollen egos and see:https://t.co/O6TBWrxDzm
— John McAfee (@officialmcafee) March 30, 2018
RIP to John McAfee, one of the true original influencers in crypto. He’s an pioneer in crypto influencers.
Finally there is one major update in 2023 from the original draft of this article in 2018…
Stay Compliant and Transparent
Given the increased regulatory scrutiny in the crypto industry, it is important to remain compliant and transparent in your marketing efforts. This means providing clear disclosures about risks, potential drawbacks, and any compensation or incentives for endorsements.
To ensure the success of your cryptocurrency marketing project, you have the option to either follow this plan along with other basic SEO and marketing ideas on your own or consider having it outsourced to a provider like PixeoSEO. If you’re interested in outsourcing your SEO, check out our post on the benefits of outsourcing SEO for more information.