SEO Questions Most Commonly Asked Online

Why do people hire an SEO consultant anyways?

Imagine a Tennis Coach. Not a great Tennis coach like the one Novak Djokovic recently rehired but one who feeds balls to your younger brother after school at the local park.

He’s not going to break any records in success by any means. But after a while, he’ll sense an opportunity to set up his own business. He’d been grinding away every day for ten years as an employee for the City parks and recreation department.

Not a particularly noble pursuit.

So Jeff, yes, most coaches are named Jeff, decides to set up a website and he calls it “Jeff’s Tennis Academy.”

Great, now all he has to do is wait for people to register on his site and pay for their lessons. The only problem is nobody is coming to Jeff’s site to book tennis lessons. Why?

His website is not properly optimized for people who are looking for tennis coaches.

Before SEO
Jeff isn’t booking new students through his website

Why make an example of Jeff? Because it’s the perfect scenario for hiring an SEO consultant.

What Does an SEO consultant actually DO?

Well if we stick with Jeff’s problem there are some very specific things to be done to get people booking on his website so he can feed tennis balls at the park and get paid fairly in doing so.

  1. Jeff’s website needs to be properly configured to load fast. Jeff was using a free template and server like While this is great for a casual blogger or grandma who wants to share her photos there are certain things Google just does not like.
  2. Jeff’s Website needs to be easy to navigate so people searching for his service or his great tips on how to hit your serve like Djokovic are available without much effort.
  3. Jeff’s website needs to encourage people to actually book their tennis lessons through his site. It needs to be properly optimized for CRO (Conversion Rate Optimization).
  4. Jeff’s website needs to provide multiple means of reaching him via social, chat, email and telephone.

As you can see, an SEO consultant does a lot of rather specific but wide-ranging things to improve the search opportunities for Jeff’s website.

[su_box title=”An SEO Consultant…” title_color=”#3a80f1″]

  • Optimizes your site for speed load
  • Ensures your site is easy to navigate
  • Finds the correct keywords to feature on each page
  • Encourages users to become customers once on the site
  • Finds other sites to link back to your site
  • Fixes errors that Google might penalize your site for



How to Get Jeff to Hire You As An SEO Consultant?

This is no different than any business where you are considered an expert.

An SEO consultant needs to work tirelessly so they can be recognized as an SEO expert.

The good news is there are many forms of SEO expertise and the type of consultant that Jeff needs is going to be exceptionally different than the one another much more famous Jeff would need.

Yes, Amazon is perhaps one of the most aggressive users of SEO consultants on the planet. After all, they are the go-to search starting place for 49% of buyer intent (also referred to as searcher intent) on the internet as of last year. It means that not only do you need to optimize websites and other branded social media properties for clicks but you need to research, where is the traffic likely to come from.

There are some great tools that can help you with that. Perhaps the best one is Google’s own search console. Here’s a super basic trick I use to find what people are actually searching for when Google suggests your site.

Steps to getting more chances on appearing in multiple search engines.

1.Open search console

2.Tick impressions

download google search impressions
Google is trying to match your site all the time with searches, just follow the info and let them be your guide.

3.Download the list of impressions Google matched to your site

4.Clean up the list (make sure there are no irrelevant keywords)

5.Filter these keywords by their value to your brand. Keep in mind the more competitive the more expensive and time consuming it will be to rank for those keywords in all search engines.

easy keywords to target
The highest volume lowest competition in the list.

6.Attack the “low hanging fruit” with multiple forms of content. Blog articles on your site, guest posts, videos, and reviews. This is the dirty secret to great SEO: THERE IS NO SECRET ITS JUST CONSISTENT HARD WORK 


So how to become an SEO expert again?


Subscribe to the SEO Quora Feed where experts and wannabe SEOs from India often give tediously long answers to simple questions.

seo quora profile
(yours truly is guilty of this too!)

Write about very specific SEO issues that you observe in your own SEO research.

Test results when you implement strategies and refine them according to the data which you discover. Don’t be afraid to report on errors you’ve made in the process though.

Here are some of the best SEO studies I’ve come across on the web that have actually made me better at optimizing websites for my clients.




The Best SEO Experts Report their failures and successes

One of the best ways to develop a reputation as an SEO expert is to talk about your failures. Some of the world’s leading SEO experts have made millions talking to sold-out audiences about the mistakes they have been responsible for. One of my favorite new SEO gurus on youtube is Chase Reiner.

SEO failure
One of Chase Reiner’s most endearing SEO videos is about his failures.

This guy is fearless. He’s been broadcasting live while giving free site audits on local businesses for more than a year now and if you were to review some of his older videos you would see a very different type of SEO being practiced. I have to give him credit. He’s really opened my eyes to the value of self-improvement in the public sphere.

Now that Jeff finally found an SEO consultant that matched his budget and objectives, he’s now fully booked and enjoying life finally. He’s not training champions just yet but he heard about a kid who hits the ball like a freight train and just loves to play with fuzzy yellow balls. So if there’s a chance for Jeff in building a business online, there’s a chance for pretty much anyone.

After SEO
Jeff no longer teaches at the park after school. He books his own hours through his highly optimized website. His SEO consultant changed his business for the better.


If you are looking for an SEO consultant and you run a small business online, you should probably give me a shout.

I have some pretty interesting ideas about how to run an SEO campaign which will make you a lot more money online. Don’t just take my word for it, ask Jeff himself. Well, not Jeff, but take a look at this SEO case study on one of my oldest and most successful SEO clients.

Warm Leads

Warm Real Estate Leads

Real Estate Lead Generation is probably one of the oldest forms of Internet Marketing in existence.

While the conversion rate is probably one of the lowest in online marketing at 4.4%, the upside is too large to ignore.


We’ve gone through some of the marketing funnels popular in the industry and we’ve seen which ones work and which ones really don’t work.

[su_highlight]But first, a warning about lead generation.[/su_highlight]

Nowadays you have to be cautious about generating leads and selling them too. There is a litany of federal and state laws to be wary of.

[su_box title=”Some privacy laws to stay clear of in generating real estate leads include: ” color=”#3a80f1″]

  • No reselling leads of people who have opted-out
  • Don’t promote lenders who you are in relationships with
  • Stay in accordance with the Consumer Financial Protection Bureau
  • Always be in compliance with Fair Lending Laws set forth by the SAFE Act


Types of Warm Leads that really convert


1.Facebook funnel lead generation.

[su_list icon=”icon: angle-right” title=”things needed” icon_color=”#3a80f1″]

Things required:

  • Landing page on your site (here are some free examples)
  • Lead capture form (see our form below)
  • Facebook page to run the campaign from
  • Visually appealing image for facebook
  • Ad budget
  • Split test at least two different images and ad copy for the Facebook ad.


2. Linked In Mail campaign

[su_list icon=”icon: angle-right” icon_color=”#3a80f1″]

Things required:

  • Fully optimized personal profile that demonstrates your business acumen
  • Group loosely related to your business but hyper-focused on your location

  • Leverage the linked in built-in search function
  • Engagement with existing connections. (Time-consuming!)



In conclusion

Although Linked In does not offer inbound marketing opportunities in the same volume as Facebook, it does provide immediate feedback whether or not your efforts will convert. A healthy balance between these two powerful social networks should be employed whenever possible

Are you looking for Warm Real Estate Leads?

We have spots available in your county or neighboring county nationwide. Fill out our basic form below and we will get back to you right away. Or if you don’t have time to wait you need leads now, message me on facebook and let’s get you smiling and dialing today.



What Our Leads Can Promise You

No double dipping (all leads are instant and sent to you in real time)

Our leads are compliant with personal privacy laws

These leads are exclusive to your business and your region

Home buyers are qualified by demographics

The warm leads you receive are geo-targeted to your county

Our qualification process ensures these are MOTIVATED buyers



    [tel "Phone"]







    Technical SEO Tips facebook

    Duplicate Content Warning: when media attachment files index

    Recently there have been reports of  WordPress websites indexing media attachments as pages on their own. This is a problem as it creates duplicate content on your site.

    Normally you can redirect these images back to the parent page (ie, the actual blog page) but nowadays this option is nowhere to be found with the free version of Yoast.

    Where did you go oh faithful redirect option in Yoast?


    [su_box title=”The issue as been brought up in multiple locations online” color=”#3a80f1″]

    On Github

    And Quora

    Read Gulshan Kumar‘s answer to How do I prevent google from indexing my website’s WordPress Image Attachment Pages? on Quora[/su_box]


    There are multiple solutions suggested for the problem. However, one warning from most in the know is that you should never handle the issue via robots.txt.

    [su_note]Update: A very easy fix popped up which renders this a minor issue from now on. Take that YOAST![/su_note]

    The easy steps to fixing the duplicate media attachment file issue.

    After completing these steps, media attachments should not be a problem any longer. They simply won’t index.

    1. Find your xml sitemap and confirm that it has an xml url with the following: /attachment-sitemap.xml. If you see this you will need to request deindexing.
    2. Make a list of all the urls in the xml file by opening the sitemap for inspection.
    3. Collect the urls for submission in your search console/ webmaster tools. Not sure where that is? Check here.
    4. Install the bulk removal plugin on your site so that the files do not come up when your site is reindexed.

    Why is this such a priority for SEO? Google will be unable to access the page to deindex it. You will hurt yourself twice and won’t know why you can’t get the page to stop appearing in your search.

    Yoast used to be very helpful in this matter. They allowed you to deindex media attachments and it worked without incident. Recently, they have been pushing very hard to get WordPress site owners to upgrade to Yoast Premium and it’s been suggested that this is the reason why the deindexing option is not always available in your plugin settings as it used to be.

    1. How to check if your site has indexed media attachment files?

      [su_box title=”Use this simple search string in Google search:” color=”#3a80f1″]site:yoursite[dot]com + inurl:”attachment” on[/su_box]

      The solution: Once you have deindexed these nasty attachment media files you’ll need to head over to search console and with the list of URLs you discovered above you’ll need to submit them for deindexing. This is time-consuming and sadly there is currently no tool on the market to speed up the process. Hopefully, you have a loyal and trusted assistant as most technical SEOs do nowadays who will plug these in and request they be taken out of the search results.

      As this can potentially be a serious duplicate content issue if you have 100s or 1000s of media attachments on your site, it is imperative that you find a solution to the problem before it affects

      a)your crawl budget 

      b)your quality score

      Both of these will directly affect your keyword rankings in search.

      Having trouble making sense of this technical SEO issue? Help is just a call away. Schedule an appointment with me below or simply reach out on facebook and I’ll get you sorted in no time. As I like to say, hard problems are no problem when it comes to SEO.

    searcher intent content

    Develop Content for Searcher Intent

    In my last post, I explained what searcher intent was. In this article, I am going to lay out exactly how to develop your content to match searcher intent.

    It’s important to qualify the stage that the searchers intent is at once they reach your webpage. In most cases, they are not ready to buy and require additional information. It is your job to funnel them to the appropriate page or place on the page to enable them to continue down the buying process.

    Types of Content to Match Searcher Intent

    Awareness of a product.

    Here you write about the environment surrounding your product. Set the tone and customer avatar. Who is the most likely user of the product, what do they care about and how do they live their life? Integrating the product into the lifestyle can be established with content at this stage.

    Forms of content include related news events, general topic posts to identify good and bad sides to a lifestyle choice and graphic media forms like infographics are popular at this stage. Information not sales are the best way to establish an awareness of the product.

    [su_box title=”Some example of Awareness Content:” color=”#3a80f1″]

    • “Are there marketing agencies for cryptocurrencies?”
    • “The emergence of cryptocurrency focused marketing agencies”
    • “The most well-known marketing agencies for cryptocurrencies”




    Discovery aspects of a product.

    Motivation is key in this second phase. You have to assume they are already thinking about how the product or service will benefit their life. Content should originate from this assumption in the discovery phase. They know they need this product but they are not sure of the exact specifications that will satisfy them.

    It’s also important that they are in the correct place on your site at this point. They should not be on the homepage and they should probably not already be on the buying page. There should be sufficient information framing the product in an article or media format to keep them engaged and beginning to discover how exactly this product will enhance their life.


    [su_box title=”Some examples of content in the Discovery stage:” color=”#3a80f1″]

    • “Is Patreon right for my brand?”
    • “How does Patreon create a membership page for my subscribers?
    • “Take a look at what goes on inside the Patreon office place.”

    Enabling purchase of a product.

    At this point, the customer is ready to buy but you still might need to offer them a final push to get them to break out their credit card. They have either been in touch with how they can purchase or some specific issue about warranty conditions or problems they had in order to pay. Your content should reflect this understanding and head off every common buying objection that might arise.

    They will have searched for something with a purchase intent such as:

    • buy+[your keyword]
    • order+[your keyword]
    • find+[your keyword]

    It’s likely that they will respond well to an instant discount if you are tracking their movement on and off the site. Either a popup or a  live chat message would be a strategic possibility. This is veering more into conversion rate optimization, but it is still important to mention.

    [su_box title=”Some examples of content in the Purchasing stage:” color=”#3a80f1″]

    • “Should I buy my goose down coat online?”
    • Remarketing via facebook pixel: “10% off goose down jackets for the next 24 hours.”
    • Legitimate testimonials from affiliates and satisfied buyers: “Why you should buy your goose down jacket from Pixeo, they were amazing.”
    goose down jacket on Kate Upton
    source: Sports Illustrated. Kate Upton “validating” the purchase stage of content.


    In summary, there are three important but distinct forms of content to develop supporting searcher intent. Make sure they are properly positioned on your site and in links built back to your site. Establish credibility with your buyers by supporting their psychological needs at each step in the buying process and you’ll be rewarded with a higher conversion rate.

    How to Find Searcher Intent

    Before building a page to sell your product or service, you need to establish how people would search for your site. The main goal is to provide a solution to their problem so you have to frame the question in the most immediate and clear terms possible.


    [su_box title=”Let’s define searcher intent first.” color=”#3a80f1″] The purpose for someone’s search query to find a product or answer to their “problem”[/su_box]


    What are the different kinds of searcher intent?

    A featured snippet about customer avatars

    People search for information. They ask Google direct questions and nowadays you can find the answer within the search result without any need to leave the google page. SEOs call this position zero or featured snippets.

    Learn how to gain a featured snippet by contacting me today.
    commercial searcher intent
    Clockwise: 1.Location-based searcher intent 2. Product guidance intent 3. Brand based searcher intent 4. Idea based searcher intent

    People search for products they want to buy now. This has become a massive market for Google the past few years. Google can now distinguish between different forms of buying intent. Do you want to buy locally or online? Do you want to buy from a shopping search engine (like google shopping) or from a direct website like Amazon? Google has learned to match the best result to your needs so it’s important you provide the correct metadata when building your website so you are easily found.

    site based searcher intent
    Have you gone to Google to log in to your Gmail?

    People search for other sites. It might seem humorous to watch but a lot of people go to Google to find urls which are obvious to the more experienced internet users.

    People search for products they are considering buying. The prevalence of sites which do nothing but send you on your way to Amazon (affiliate sites) is so pervasive, it’s almost certain that when you search for a product one of the top three sites will not actually be selling anything at all. For the most part, these sites provide a service. They inform you about the pros and cons of a particular product, but sometimes they are only motivated to get you to buy the most expensive product in the niche so be careful when reading reviews.

    Building a Landing Page With Searcher Intent in Mind

    This is the main point of the article. How are you going to build a landing page with the searcher intent properly framed to match your product or service? There’s no hard and fast rule about this. As the seller you have to understand your market and your customer. If you don’t you’ll probably fail in your business regardless if its online or offline. There are a few ways to illuminate what your searcher intent might be.

    split testing for searcher intent
    There’s no limit to what you can split test to determine effective searcher intent.
    1. Split test different headlines and presentation styles. Try something flashy, try something conservative. Change up the color orientation of the buttons and the shades of the product images. Observe which landing page performs best and further refine until your sales numbers are growing at the healthy pace.
    2. Explore different sources of traffic. Some products do better on social media while others perform better on Amazon. Some products even require you to give them away and get people comfortable with them before they would even consider putting up money (hello New York Times online!)
    3. Experiment with psychological marketing techniques. Scarcity, reward programs and different levels of customer service are all effective forms of discovering customer intent.
    4. Competitor semantics. Look at how your competitors speak to your target customer and apply a similar rubric.

    If all else fails you can always just ask your friends and potential customers. How can I find you online? Where are you most likely to discover my product and how can I make you a satisfied buyer? You’d be surprised, a lot of the time all it takes is some open-minded listening and most people will be more than pleased to offer their priceless opinion on how you can take their money.

    If you’d like to discuss searcher intent with me or argue anything mentioned in the article, leave a comment or contact me on facebook anytime. I am more than happy to discuss your marketing needs.

    Have a common question about SEO? Have you checked my FAQ lately?


    Why Cryptocurrency is Not a Marketing Niche

    [su_note]Note: this article deviates from the SEO articles I normally write about but I believe the issue is important enough to post on my agency blog.[/su_note]

    Adweek recently wrote a FUD piece on why you shouldn’t waste your time marketing to the cryptocurrency niche. This is an article to dispel the myths they are promoting.

    Bitcoin is not a Product to Sell

    Bitcoin will affect every industry which deals with trust, information systems, and finances. Yes, even marketing will find uses for cryptocurrencies and the tech which it has been developed on. This is not a new “thing,” it is a left-field solution to some of the fundamental problems of our modern age. The “cryptocurrency niche” is much larger than any one particular idea or marketing opportunity.

    bitcoin is not a product
    Bitcoin will one day be looked at the same way we look at Wikipedia: A utility of access to information. Source: Flickr

    Issues such as banking costs, property loss, accurate record keeping, and cybersecurity are tantamount to the stability of our society. If cryptocurrency was just a hot niche it might just be related to some fashion trend like the sexy jean shorts or a new material for athletic shoes. It’s just not in the same narrow industry framework, sorry.

    Cryptocurrency is trying to replace cash systems in many instances. They got this right at least in the Adweek article. However, it’s unreasonable to talk about Bitcoin as a failed experiment just yet. Yes, it’s inconvenient and slow compared to using a credit card. But it’s neither credit nor is it a form of cash in its current incarnation; it is an exchange of value a lot like Gold or silver coins used to be.

    That might sound silly but we used to accept the value of the USD because it was BACKED by Gold, not because the government said it was worth a certain amount in the marketplace. Bitcoin will eventually operate in the same manner. Not as cash but as a store of value that backs another coin exchanged for goods and services (which will replace cash).

    Cryptocurrency Brand Awareness

    The brand awareness of Bitcoin and other cryptocurrencies has been on the rise if you look at Google trends. To compare it to the brand recognition of Visa, you can see that it not only is growing exponentially, but it has bursts and retracements the same as its price patterns. As a toddler in terms of its existence compared to Visa, I’d say it’s had quite a run and its only at the beginning of its lifecycle. The end is nowhere near in sight.

    Bad PR about Cryptocurrencies

    The fluctuating value of Bitcoin does create some short-term risks in accepting it as a form of payment. This is undeniable.

    But there are already merchant services which allow you to accept it and instantly sell it for fiat at a price which is both lower and more efficiently settled than credit card processors.

    There are also ways of protecting the value of bitcoin already. The bitcoin futures market was in the news late last year. The reason? To allow larger market participants to hedge the value of their investments in Bitcoin. This is a traditional means of protecting real-world transactions. And in this case, it allows you to do the same in Bitcoin. This is exactly what airlines and logistics companies do every single day.

    [su_box title=”An Absurd Notion About Bitcoin” color=”#3a80f1″]The volatility in Bitcoin is extreme but the Crude Oil market is comparably volatile and you don’t see the transportation industry trying to outlaw the Oil cash market, how absurd would that be![/su_box]

    Every day there is FUD about Bitcoin, even when the price rockets there are critics who find a way to paint the developments with as dark a brush as they can. So it shouldn’t be any surprise that the full issues are not reflected in the daily news and positive developments. Developments which are actually arising daily are left without much public conversation.

    Pay attention in the next few weeks to the Lightning Network. This is an over the top technology (O.T.T.) which many experts say, to use a lazy analogy, will push Bitcoin into the Web 2.0 level and make cryptocurrencies exceptionally easy and cheap to integrate into your business plans.

    Adweek, again, says that associating your business name with cryptocurrencies is somehow a reputation management risk. This is so short sighted its laughable. It is probably true that some sectors of the banking industry might think twice about advertising that they sell cryptocurrencies but even so, there are already banks starting to see the revenue generating opportunities. They will certainly come around and by the time they do, they’ll look like dinosaurs. Anyone remember this?


    Partnering with a cryptocurrency for transactions is just one facet of opportunity in the space. There are also important considerations in integrating proof of stake, blockchain and trustless transactions which will both protect you and save your business enormous amounts of money.

    Use Cryptocurrency to leverage your marketing strategy

    Aligning yourself with the “cryptocurrency niche” right now might put you in the camp of a revolutionary or a dreamer who doesn’t understand “the way the world works.” But it’s only a matter of time before people start jumping in head first. This is what happened in the Marijuana industry as States panicked when they saw the tax revenues in Colorado. Look at Altria and equally dominant pharmaceutical companies. They are aggressively investing in marketing so that they can be known as “Pot-friendly.” This is more than likely to happen in a very similar manner with cryptocurrencies and the surrounding tech.

    proudly run on blockchain

    One day soon, pasting a banner on your website which says, “Proudly Run On Blockchain” will be the 2000s equivalent of “We Use Consumer Recycled Paper.” It will become a cliche.

    If I can give one bit of free marketing advice in this article it’s this: Don’t get left behind. Start integrating a cryptocurrency marketing strategy into your business today.

    Let me know what you think in the comments and if you have any needs to help optimize your brand for the cryptocurrency space, I am always available for a chat.

    crypto marketing 2023

    Crypto Marketing in 2023 [Revised]

    The rules in Cryptocurrency marketing strategies are not all that different from other forms of digital marketing. But there are a few things you need to pay attention to in developing your strategy.

    What follows are the most important aspects of Crypto Marketing strategy in 2023.

    Crypto marketing plan 2023 from Marc Spindel

    Social Media is everything.

    While the traditional outlets for social media like Facebook and Twitter are important in launching a brand in Crypto, there are additional channels which need to develop to gain the trust of the community. Creating active discussion related to your ICO or cryptocurrency product are perhaps the difference between life and death in the space. These include:

    ICO investors actually check the social metrics of a coin before deciding if they want to buy into it. In this case, perception is not everything, it is the first and last thing which people are checking.

    Recently, a compelling argument was made that investing in cryptocurrency is a rare situation where marketing the ico or token after you have invested makes for the opposite effect of being in a traditional early round investment situation. Unlike the normal angel investor situation, the more investors that come on board after you, the more likely you are to lose a percentage of your ownership. This isn’t the case in cryptocurrencies. More than any other reason, marketing in cryptocurrencies benefits everyone who believes in the product or token. This will naturally increase the value of the network or the token.

    Consider the value of social media in cryptocurrency marketing and you’ll realize this is a unique and perhaps paradigm-shifting opportunity. And many crypto investors believe we are in the very nascent stages of mass adoption.

    crypto user share by global region The English speaking social media sphere has a huge opportunity. Source: Cambridge Judge Business School

    Even more compelling for cryptomarketing campaigns is that the penetration rate in English speaking countries for crypto user breakdown by region is only 17% for English speaking countries! Consider how dependent English speaking user is on social media for their daily life and business opportunities and you’ll realize how indispensable social media followings are in your crypto marketing campaign.

    Building an easy affiliate system for early adopters.

    These days people do not just buy into a new technology, they become its spokesperson too. It’s a natural extension of their identity. You have to reward these users generously and consistently. An affiliate program which is easy to manage and pays out in your coin or in other cryptocurrencies which are liquid and lack controversy is an excellent way to spread your marketing message in the cryptocurrency market.

    Perhaps the best use of this I have seen is Bitmex who pays out a very generous commission for the lifetime of the account. In addition, it pays out higher the more BTC the new client trades.

    Issuing press releases in Crypto focused areas of the Web

    Normally press releases are issued at traditional news outlets. They can barely be heard above the daily noise. But a well-positioned press release on sites like Coindesk or CoinTelegraph should give your marketing project a fighting chance. That’s, as long as it can pass the crypto bullshit detector test.

    Blog regularly on popular sites.

    Tech friendly blog platform Medium showing off their creativity.The obvious winner here is Since the tech community openly embraced the platform, getting a post to go viral on their site has gotten easier and easier. Give a clap, send a clap. Share an article get an article shared. It’s simple. If your content sucks, you’ll get flamed but people will still share it. It’s a can’t lose scenario if you can blog regularly on crypto related topics so get going and go at it with considerable flair if you dare.

    Make a splash in Bitcoin community forums

    It’s important to build credibility in the long-standing traditional places like (the search function on this forum barely works) where enthusiasts dwell and share legitimate information. Without these communities, all the social networks and chat groups don’t have much info to trade on. Devote a consistently large amount of time to making sure your presence is felt there no matter how cumbersome the php styled forums can be on your marketing time investment.

    Paid promotion for crypto projects

    courtesy: steemit

    With the cascading bans of crypto advertising on the main forms of paid promotion online these days, it’s going to require a bit more creativity than other forms of paid promotion in marketing. Fortunately, there are some really solid paid traffic channels available which accept crypto focused campaigns.

    Crypto Ad Channels

    Here are some advertising channels for crypto and blockchain advertising:

    1. Coinzilla – Coinzilla is a crypto advertising network that offers a variety of advertising options, including display ads, pop-under ads, and native ads. They have a large network of publishers and offer targeting options based on location, device, and more.
    2. Bitmedia – Bitmedia is a crypto ad network that specializes in banner ads and offers targeting options based on location, device, and more. They also offer a self-serve platform that allows you to create and manage your campaigns.
    3. AdEx – AdEx is a decentralized ad network that uses blockchain technology to offer transparency and security for advertisers and publishers. They offer display and video ad formats and have a variety of targeting options.
    4. Presearch – Presearch is a decentralized search engine that offers advertising options for crypto and blockchain projects. They offer both pay-per-click and pay-per-impression options and have a variety of targeting options based on location, keywords, and more.

    Embrace Crypto influencers who have a loyal following

    This is at the bottom of the list for a reason. The majority of respectable influencers in the space do not openly advertise that a part of their reputation can be bought. In fact, the entire point of building a legitimate following in this part of the web is that they are unbuyable.

    But the truth hurts. When the market starts to turn and the price of bitcoin is not making them overnight millionaires, they will begin to compromise on some of their values. Just have a gentle and persistent approach to making an offer to them. Don’t be too gaudy about the monetary aspect. Offer a mix of your own ICO and current well-favored coins in the market. Its the human nature of things, everyone really does have a price, even in the idealized crypto space.

    We finally wrote down how our promotional tweets work. It’s self aggrandizing and ego stroking for us, however, if you’re planning an ICO, trying to boost a coin or want to shine a light on your latest project, you should overlook our swollen egos and see:

    — John McAfee (@officialmcafee) March 30, 2018

    RIP to John McAfee, one of the true original influencers in crypto. He’s an pioneer in crypto influencers.

    Finally there is one major update in 2023 from the original draft of this article in 2018…

    Stay Compliant and Transparent

    Given the increased regulatory scrutiny in the crypto industry, it is important to remain compliant and transparent in your marketing efforts. This means providing clear disclosures about risks, potential drawbacks, and any compensation or incentives for endorsements.

    To ensure the success of your cryptocurrency marketing project, you have the option to either follow this plan along with other basic SEO and marketing ideas on your own or consider having it outsourced to a provider like PixeoSEO. If you’re interested in outsourcing your SEO, check out our post on the benefits of outsourcing SEO for more information.

    cryptocurrency business

    Optimize Your Cryptocurrency Business

    In the digital world today, every business needs visibility. Whether they are vying for your dental appointments, fixing your roof or convincing you that they hold the keys to the worlds financial future, exposure is the difference between success and failure.

    In recent years, cryptocurrencies have secured their spot in the global market. Bitcoin, Ethereum, and other digital coins allow owners to earn and purchase the digital currency without a physical presence and bureaucratic procedures of a central authority or bank.

    The uphill sale to the general public of Bitcoin and other crypto assets cannot be overemphasized as it has increased the need of SEO marketing for the cryptocurrency space. You could be thinking about ways by which you could optimize and maximize your gain spot through SEO. This article provides a guide details on how you could optimize your site for cryptocurrency business.

    Sourcing the right content with the right keywords is as good as getting the freshest of news. People often get bored with the stale news. Hence, a swift way of driving the traffic back to your website on SEO business and ICO marketing is searching for the right keywords.

    Some of the questions that should be well treated on your site or blog include:

    • Are there current Bitcoin news events worth blogging about?
    • Are there coins worth investing in besides Bitcoin?
    • Does mining play any role in your business?
    • Has Bitcoin value decreased in value and does that affect your bottom line?
    • What is the current Bitcoin price and does your business need to worry about it?

    Try and search for these phrases and you might uncover some gems that you never knew existed. They might also be easier to rank as they are long tail keywords.

    Getting quality pictures for your content will go a long way in driving people to your blog more than you think. People are more attracted to images. Let the content be brief and let sharp picture match the information you are giving your readers. Anyone who enjoys your post will refer and that way, you build massive traffic to your website.

    Fresh Cryptocurrency SEO content 

    You definitely don’t want to give your readers the same content to read every day. Fresh content is like early morning shower; it rejuvenates the reader and fuels their mind about ICO marketing and cryptocurrency world.

    More than that, it also gives search engines more text to read which means more keyword matches and better ranking for your site. Let your content be strategic.

    Always make sure keywords used in the texts are those that potential customers might use when searching for your business. For instance, let the reader who does not know about ICO marketing understand that it is a medium of crowdfunding centered on cryptocurrency for new startups.

    Get the Help of an SEO Professional

    Don’t underestimate the power of a professional. While you’re thinking of the right catchphrase to use, the tone of language, an SEO professional who knows both cryptocurrencies and the digital marketing space could relieve you of this duty and build for you the strength of traffic you want for your website.

    If you have a cryptocurrency related marketing need, get in touch with me. I love crypto and I know SEO. Let’s discuss what I can do to make your business stronger online.


    seo 2018 real estate

    Condo Real Estate SEO: 2018 Version

    The landscape for Condo Real Estate SEO has never been more challenging than it is in 2018.

    [su_box title=”Condo Real Estate Best Practices” color=”#3981F0″]Let’s cover the how the leading condo real estate sites in their areas are able to dominate the SERPS.[/su_box]


    [su_box title=”Update!”]Check out the incredible opportunity created by tech in the blockchain industry which has transformed the real estate market into a DIY industry unlike ever before![/su_box]


    [su_service title=”The Best Condo Real Estate Websites are making things personal.” su_service icon=”icon: home” icon_color=”#3981F0″][/su_service]Demonstrate local expertise with descriptions of unique areas and the subtle differences between the east side and the west side. Where things are going well and where they need improvement. This keeps people reading on the page and not clicking away. Be helpful instead of pushy on your real estate site at all times.

    [su_service title=”Use customer testimonials about local sales for both buyers and sellers.” su_service icon=”icon: home” icon_color=”#3981F0″][/su_service] This is an often overlooked aspect of websites designed to get leads for real estate sales. Just because you have a great property for sale, it doesn’t mean they will call.

    [su_service title=”Provide useful neighborhood info.” icon=”icon: home” icon_color=”#3981F0″][/su_service]Build links back to your business on supporting industries such as restaurants, pet groomers, electricians, housekeeping services and other helpful connections. You are not direct competition and if they happen to send a client your way, you can reward them with a shared commission. Not sure how to optimize  SEO outreach in the community with regards to your website? Check with an SEO real estate expert.

    [su_service title=”Customize your IDX feed.” icon=”icon: home” icon_color=”#3981F0″][/su_service] Using a generic IDX will land you in a duplicate content problem with Google. Hire a custom programmer who understands CRO best practices. Invest your time in creating unique IDX listings on your real estate site. It will seem like an intense and costly endeavor but even a property you have long since sold or is no longer on the market can lead to other suggested properties which will have your phone ringing. Above all, keep an open mind when it comes to search engine techniques for online real estate search.

    [su_service title=”Update your main pages frequently.” icon=”icon: home” icon_color=”#3981F0″][/su_service] Write articles, or outsource your copywriting, directly related to the concerns of existing clients. What questions are they asking? Answer them in multimedia format on your site and on other supporting sites.

    [su_service title=”Constantly check your site for technical errors” icon=”icon: home” icon_color=”#3981F0″][/su_service]Broken links to pages which no longer exist, listings off-site which have been moved and bad reviews. Stay on top of these technical issues with a regular site audit.

    real estate schema
    Examples of meta description schema on a real estate search result.

    [su_service title=”Apply schema in your meta descriptions ” icon=”icon: home” icon_color=”#3981F0″][/su_service] While this is a little advanced for non-savvy real estate agents, this is very useful in highlighting your reviews, relevant page links, and upcoming showings. This is perhaps one of the essential updates from years past in the real estate SEO niche. People who see markup respond at a significantly greater percentage than those sites which don’t employ schema.

    These are some of the most important issues affecting condo sale websites when it comes to optimizing the site for SEO.

    If you have any questions about how to get your site to the top of the rankings, give me a shout anytime. I truly enjoy the challenge of making your site a success!

    Not sure what I do for my clients? Check this SEO case study for a client who has seen amazing results using my SEO services.

    great seo blogs

    How to make an SEO Blog Post

    Learn how to create a great SEO blog post with tips from the leaders in each of their respective niches. Our analysis of top SEO blogs, including Moz, Backlinko, and Search Engine Land, breaks down the key components of a winning blog post, from keyword-rich title tags and engaging intros to high-quality visuals and engagement icons.

     Enhance your content marketing strategy and build your brand by having a look at the seo structure of these well known seo blog pages..

    Although you probably don’t have a great interest to be known in the SEO community, if we take a look at the leaders in SEO marketing, we can pick up a few excellent tips which you can apply no matter your target audience.

    I have indexed the blogs covered in this article here for easier access:


    Header | Title Tag  | Intro Paragraph | High Quality Video | High Quality Graphic | Engagement Icons

    Header: includes an original graphic loosely related to the topic, the author attribution and the date.

    Title Tag: The keyword-rich title along with multiple category tags for easy filtering (ideal for larger blogs).

    Intro Paragraph: Clearly word the question and a small intro in what will follow. Also, the text color is easy to read but not too noticeable.

    High-Quality Video: This in itself is the main reason the blog is so popular. The founder of Moz has a distinct presentation, and his appearance, not to mention his easy delivery style makes the blog a winner. You probably don’t have the budget of a Moz Blog but you can create simple videos to complement your posts.

    high quality graphic notes from the moz blog

    High-Quality Graphic: In this case, it is simply the “notes” of his presentation. But this alone makes the blog post essential. This is the essence of content marketing here. Creating something of long-lasting value that your audience or customers will find useful.

    1. On-page thumbs up

    2. Comments on the article 3. Sharing icons

    Engagement Icons: Although these are often overused and perhaps slightly cumbersome to avid blog readers, they provide a necessary element of SEO bookmarking which provides social signals to the search engines that people are interested in this page. Don’t leave them off but don’t make them intrusive either.


    Backlinko SEO Blog

    These are the parts of a Backlinko blog post. Perhaps one of the easiest to read blogs on the internet.

    Social Share BarClick Bait Title  | Attention Grabbing Intro | Modest Header| Strong Call to Action

    blog layout for brian dean's seo blog

    Social Share Bar: One of the most remarkable things about the Backlinko blog is how shareable the content is. granted this is because of the massive research budget and the people skills of Brian Dean but there is also an easily accessible share bar on every blog page.

    Click Bait Title: Brian Dean is a master at getting people to click. But he uses a fairly well-traveled formula. he explains it as a hook technique (I can’t say much more as it is part of his paid course which is a real no-brainer for diving deep into white hat SEO techniques for building your brand online in 2017).

    Attention Grabbing Intro: He uses a short sentence technique that works extremely well in our sound byte age of dopamine seeking eyeballs. Some even use the Hemingway app to help lighten things up a bit in their posts (I suffer from longer sentences as do most people in SEO).

    Modest Header: While he’s never going to win any style awards. He follows the basic rules, inform and stimulate but don’t distract.

    Strong Call to Action: With great content comes a desire for people to want to diver deeper into your world. Backlinko must get amazing conversions with their content. Adding an email or phone number call to action to your stronger blog posts or pages is a no-brainer these days.


    Search Engine Land News

    These are the parts of a Search Engine Land blog post. Many consider this the first source of news when Google leaks information it wants the world to know about.