I'm Writing from the perspective of the expat entrepreneur and how to achieve SEO success. I've helped dozens of small business owners rank with common sense and staying on the right side of Google's radar.
Before building a page to sell your product or service, you need to establish how people would search for your site. The main goal is to provide a solution to their problem so you have to frame the question in the most immediate and clear terms possible.
Let's define searcher intent first.
The purpose for someone’s search query to find a product or answer to their “problem”
What are the different kinds of searcher intent?
People search for information. They ask Google direct questions and nowadays you can find the answer within the search result without any need to leave the google page. SEOs call this position zero or featured snippets.
People search for products they want to buy now. This has become a massive market for Google the past few years. Google can now distinguish between different forms of buying intent. Do you want to buy locally or online? Do you want to buy from a shopping search engine (like google shopping) or from a direct website like Amazon? Google has learned to match the best result to your needs so it’s important you provide the correct metadata when building your website so you are easily found.
People search for other sites. It might seem humorous to watch but a lot of people go to Google to find urls which are obvious to the more experienced internet users.
People search for products they are considering buying. The prevalence of sites which do nothing but send you on your way to Amazon (affiliate sites) is so pervasive, it’s almost certain that when you search for a product one of the top three sites will not actually be selling anything at all. For the most part, these sites provide a service. They inform you about the pros and cons of a particular product, but sometimes they are only motivated to get you to buy the most expensive product in the niche so be careful when reading reviews.
Building a Landing Page With Searcher Intent in Mind
This is the main point of the article. How are you going to build a landing page with the searcher intent properly framed to match your product or service? There’s no hard and fast rule about this. As the seller you have to understand your market and your customer. If you don’t you’ll probably fail in your business regardless if its online or offline. There are a few ways to illuminate what your searcher intent might be.
Split test different headlines and presentation styles. Try something flashy, try something conservative. Change up the color orientation of the buttons and the shades of the product images. Observe which landing page performs best and further refine until your sales numbers are growing at the healthy pace.
Explore different sources of traffic. Some products do better on social media while others perform better on Amazon. Some products even require you to give them away and get people comfortable with them before they would even consider putting up money (hello New York Times online!)
Experiment with psychological marketing techniques. Scarcity, reward programs and different levels of customer service are all effective forms of discovering customer intent.
Competitor semantics. Look at how your competitors speak to your target customer and apply a similar rubric.
If all else fails you can always just ask your friends and potential customers. How can I find you online? Where are you most likely to discover my product and how can I make you a satisfied buyer? You’d be surprised, a lot of the time all it takes is some open-minded listening and most people will be more than pleased to offer their priceless opinion on how you can take their money.
If you’d like to discuss searcher intent with me or argue anything mentioned in the article, leave a comment or contact me on facebook anytime. I am more than happy to discuss your marketing needs.
Bitcoin will affect every industry which deals with trust, information systems, and finances. Yes, even marketing will find uses for cryptocurrencies and the tech which it has been developed on. This is not a new “thing,” it is a left-field solution to some of the fundamental problems of our modern age. The “cryptocurrency niche” is much larger than any one particular idea or marketing opportunity.
Issues such as banking costs, property loss, accurate record keeping, and cybersecurity are tantamount to the stability of our society. If cryptocurrency was just a hot niche it might just be related to some fashion trend like the sexy jean shorts or a new material for athletic shoes. It’s just not in the same narrow industry framework, sorry.
Cryptocurrency is trying to replace cash systems in many instances. They got this right at least in the Adweek article. However, it’s unreasonable to talk about Bitcoin as a failed experiment just yet. Yes, it’s inconvenient and slow compared to using a credit card. But it’s neither credit nor is it a form of cash in its current incarnation; it is an exchange of value a lot like Gold or silver coins used to be.
That might sound silly but we used to accept the value of the USD because it was BACKED by Gold, not because the government said it was worth a certain amount in the marketplace. Bitcoin will eventually operate in the same manner. Not as cash but as a store of value that backs another coin exchanged for goods and services (which will replace cash).
Cryptocurrency Brand Awareness
The brand awareness of Bitcoin and other cryptocurrencies has been on the rise if you look at Google trends. To compare it to the brand recognition of Visa, you can see that it not only is growing exponentially, but it has bursts and retracements the same as its price patterns. As a toddler in terms of its existence compared to Visa, I’d say it’s had quite a run and its only at the beginning of its lifecycle. The end is nowhere near in sight.
Bad PR about Cryptocurrencies
The fluctuating value of Bitcoin does create some short-term risks in accepting it as a form of payment. This is undeniable.
But there are already merchant services which allow you to accept it and instantly sell it for fiat at a price which is both lower and more efficiently settled than credit card processors.
There are also ways of protecting the value of bitcoin already. The bitcoin futures market was in the news late last year. The reason? To allow larger market participants to hedge the value of their investments in Bitcoin. This is a traditional means of protecting real-world transactions. And in this case, it allows you to do the same in Bitcoin. This is exactly what airlines and logistics companies do every single day.
An Absurd Notion About Bitcoin
The volatility in Bitcoin is extreme but the Crude Oil market is comparably volatile and you don’t see the transportation industry trying to outlaw the Oil cash market, how absurd would that be!
Every day there is FUD about Bitcoin, even when the price rockets there are critics who find a way to paint the developments with as dark a brush as they can. So it shouldn’t be any surprise that the full issues are not reflected in the daily news and positive developments. Developments which are actually arising daily are left without much public conversation.
Pay attention in the next few weeks to the Lightning Network. This is an over the top technology (O.T.T.) which many experts say, to use a lazy analogy, will push Bitcoin into the Web 2.0 level and make cryptocurrencies exceptionally easy and cheap to integrate into your business plans.
Adweek, again, says that associating your business name with cryptocurrencies is somehow a reputation management risk. This is so short sighted its laughable. It is probably true that some sectors of the banking industry might think twice about advertising that they sell cryptocurrencies but even so, there are already banks starting to see the revenue generating opportunities. They will certainly come around and by the time they do, they’ll look like dinosaurs. Anyone remember this?
Jamie Dimon bitcoin timeline:
1. Mid 2017: bitcoin is a fraud!
2. October 2017: I will never talk about bitcoin.
3. January 2018: I regret calling bitcoin a fraud.
4. Today: I will never talk about bitcoin.https://t.co/7V50LR9Bad
Partnering with a cryptocurrency for transactions is just one facet of opportunity in the space. There are also important considerations in integrating proof of stake, blockchain and trustless transactions which will both protect you and save your business enormous amounts of money.
Use Cryptocurrency to leverage your marketing strategy
Aligning yourself with the “cryptocurrency niche” right now might put you in the camp of a revolutionary or a dreamer who doesn’t understand “the way the world works.” But it’s only a matter of time before people start jumping in head first. This is what happened in the Marijuana industry as States panicked when they saw the tax revenues in Colorado. Look at Altria and equally dominant pharmaceutical companies. They are aggressively investing in marketing so that they can be known as “Pot-friendly.” This is more than likely to happen in a very similar manner with cryptocurrencies and the surrounding tech.
One day soon, pasting a banner on your website which says, “Proudly Run On Blockchain” will be the 2000s equivalent of “We Use Consumer Recycled Paper.” It will become a cliche.
If I can give one bit of free marketing advice in this article it’s this: Don’t get left behind. Start integrating a cryptocurrency marketing strategy into your business today.
Let me know what you think in the comments and if you have any needs to help optimize your brand for the cryptocurrency space, I am always available for a chat.
While the traditional outlets for social media like Facebook and Twitter are important in launching a brand in Crypto, there are additional channels which need to develop to gain the trust of the community. Creating active discussion related to your ICO or cryptocurrency product are perhaps the difference between life and death in the space. These include:
ICO investors actually check the social metrics of a coin before deciding if they want to buy into it. In this case, perception is not everything, it is the first and last thing which people are checking.
Recently, a compelling argument was made that investing in cryptocurrency is a rare situation where marketing the ico or token after you have invested makes for the opposite effect of being in a traditional early round investment situation. Unlike the normal angel investor situation, the more investors that come on board after you, the more likely you are to lose a percentage of your ownership. This isn’t the case in cryptocurrencies. More than any other reason, marketing in cryptocurrencies benefits everyone who believes in the product or token. This will naturally increase the value of the network or the token.
Consider the value of social media in cryptocurrency marketing and you’ll realize this is a unique and perhaps paradigm-shifting opportunity. And many crypto investors believe we are in the very nascent stages of mass adoption.
Even more compelling for cryptomarketing campaigns is that the penetration rate in English speaking countries for crypto user breakdown by region is only 17% for English speaking countries! Consider how dependent English speaking user is on social media for their daily life and business opportunities and you’ll realize how indispensable social media followings are in your crypto marketing campaign.
Building an easy affiliate system for early adopters.
These days people do not just buy into a new technology, they become its spokesperson too. It’s a natural extension of their identity. You have to reward these users generously and consistently. An affiliate program which is easy to manage and pays out in your coin or in other cryptocurrencies which are liquid and lack controversy is an excellent way to spread your marketing message in the cryptocurrency market.
Perhaps the best use of this I have seen is Bitmex who pays out a very generous commission for the lifetime of the account. In addition, it pays out higher the more BTC the new client trades.
Issuing press releases in Crypto focused areas of the Web
Normally press releases are issued at traditional news outlets. They can barely be heard above the daily noise. But a well-positioned press release on sites like Coindesk or CoinTelegraph should give your marketing project a fighting chance. That’s, as long as it can pass the crypto bullshit detector test.
Blog regularly on popular sites.
The obvious winner here is Medium.com. Since the tech community openly embraced the platform, getting a post to go viral on their site has gotten easier and easier. Give a clap, send a clap. Share an article get an article shared. It’s simple. If your content sucks, you’ll get flamed but people will still share it. It’s a can’t lose scenario if you can blog regularly on crypto related topics so get going and go at it with considerable flair if you dare.
Make a splash in Bitcoin community forums
It’s important to build credibility in the long-standing traditional places like bitcointalk.org (the search function on this forum barely works) where enthusiasts dwell and share legitimate information. Without these communities, all the social networks and chat groups don’t have much info to trade on. Devote a consistently large amount of time to making sure your presence is felt there no matter how cumbersome the php styled forums can be on your marketing time investment.
Paid promotion for crypto projects
With the cascading bans of crypto advertising on the main forms of paid promotion online these days, it’s going to require a bit more creativity than other forms of paid promotion in marketing. Fortunately, there are some really solid paid traffic channels available which accept crypto focused campaigns.
Embrace Crypto influencers who have a loyal following
This is at the bottom of the list for a reason. The majority of respectable influencers in the space do not openly advertise that a part of their reputation can be bought. In fact, the entire point of building a legitimate following in this part of the web is that they are unbuyable.
But the truth hurts. When the market starts to turn and the price of bitcoin is not making them overnight millionaires, they will begin to compromise on some of their values. Just have a gentle and persistent approach to making an offer to them. Don’t be too gaudy about the monetary aspect. Offer a mix of your own ICO and current well-favored coins in the market. Its the human nature of things, everyone really does have a price, even in the idealized crypto space.
We finally wrote down how our promotional tweets work. It’s self aggrandizing and ego stroking for us, however, if you’re planning an ICO, trying to boost a coin or want to shine a light on your latest project, you should overlook our swollen egos and see:https://t.co/O6TBWrxDzm
In order to see your cryptocurrency marketing project launched successfully, you could lay this plan along with other basic SEO and marketing ideas on your own or you can talk to me about how we can cooperate. My ears and eyes are always open for a new crypto marketing opportunity. So, get in touch or leave a comment below. I would love to hear from you!
In the digital world today, every business needs visibility. Whether they are vying for your dental appointments, fixing your roof or convincing you that they hold the keys to the worlds financial future, exposure is the difference between success and failure.
In recent years, cryptocurrencies have secured their spot in the global market. Bitcoin, Ethereum, and other digital coins allow owners to earn and purchase the digital currency without a physical presence and bureaucratic procedures of a central authority or bank.
The uphill sale to the general public of Bitcoin and other crypto assets cannot be overemphasized as it has increased the need of SEO marketing for the cryptocurrency space. You could be thinking about ways by which you could optimize and maximize your gain spot through SEO. This article provides a guide details on how you could optimize your site for cryptocurrency business.
Sourcing the right content with the right keywords is as good as getting the freshest of news. People often get bored with the stale news. Hence, a swift way of driving the traffic back to your website on SEO business and ICO marketing is searching for the right keywords.
Some of the questions that should be well treated on your site or blog include:
Are there current Bitcoin news events worth blogging about?
Are there coins worth investing in besides Bitcoin?
Does mining play any role in your business?
Has Bitcoin value decreased in value and does that affect your bottom line?
What is the current Bitcoin price and does your business need to worry about it?
Try and search for these phrases and you might uncover some gems that you never knew existed. They might also be easier to rank as they are long tail keywords.
Getting quality pictures for your content will go a long way in driving people to your blog more than you think. People are more attracted to images. Let the content be brief and let sharp picture match the information you are giving your readers. Anyone who enjoys your post will refer and that way, you build massive traffic to your website.
Fresh Cryptocurrency SEO content
You definitely don’t want to give your readers the same content to read every day. Fresh content is like early morning shower; it rejuvenates the reader and fuels their mind about ICO marketing and cryptocurrency world.
More than that, it also gives search engines more text to read which means more keyword matches and better ranking for your site. Let your content be strategic.
Always make sure keywords used in the texts are those that potential customers might use when searching for your business. For instance, let the reader who does not know about ICO marketing understand that it is a medium of crowdfunding centered on cryptocurrency for new startups.
Get the Help of an SEO Professional
Don’t underestimate the power of a professional. While you’re thinking of the right catchphrase to use, the tone of language, an SEO professional who knows both cryptocurrencies and the digital marketing space could relieve you of this duty and build for you the strength of traffic you want for your website.
If you have a cryptocurrency related marketing need, get in touch with me. I love crypto and I know SEO. Let’s discuss what I can do to make your business stronger online.
The landscape for Condo Real Estate SEO has never been more challenging than it is in 2018.
Condo Real Estate Best Practices
Let’s cover the how the leading condo real estate sites in their areas are able to dominate the SERPS.
Check out the incredible opportunity created by tech in the blockchain industry which has transformed the real estate market into a DIY industry unlike ever before!
The Best Condo Real Estate Websites are making things personal.
Demonstrate local expertise with descriptions of unique areas and the subtle differences between the east side and the west side. Where things are going well and where they need improvement. This keeps people reading on the page and not clicking away. Be helpful instead of pushy on your real estate site at all times.
Use customer testimonials about local sales for both buyers and sellers.
This is an often overlooked aspect of websites designed to get leads for real estate sales. Just because you have a great property for sale, it doesn’t mean they will call.
Provide useful neighborhood info.
Build links back to your business on supporting industries such as restaurants, pet groomers, electricians, housekeeping services and other helpful connections. You are not direct competition and if they happen to send a client your way, you can reward them with a shared commission. Not sure how to optimize SEO outreach in the community with regards to your website? Check with an SEO real estate expert.
Customize your IDX feed.
Using a generic IDX will land you in a duplicate content problem with Google. Hire a custom programmer who understands CRO best practices. Invest your time in creating unique IDX listings on your real estate site. It will seem like an intense and costly endeavor but even a property you have long since sold or is no longer on the market can lead to other suggested properties which will have your phone ringing. Above all, keep an open mind when it comes to search engine techniques for online real estate search.
Update your main pages frequently.
Write articles, or outsource your copywriting, directly related to the concerns of existing clients. What questions are they asking? Answer them in multimedia format on your site and on other supporting sites.
Constantly check your site for technical errors
Broken links to pages which no longer exist, listings off-site which have been moved and bad reviews. Stay on top of these technical issues with a regular site audit.
Apply schema in your meta descriptions
While this is a little advanced for non-savvy real estate agents, this is very useful in highlighting your reviews, relevant page links, and upcoming showings. This is perhaps one of the essential updates from years past in the real estate SEO niche. People who see markup respond at a significantly greater percentage than those sites which don’t employ schema.
These are some of the most important issues affecting condo sale websites when it comes to optimizing the site for SEO.
If you have any questions about how to get your site to the top of the rankings, give me a shout anytime. I truly enjoy the challenge of making your site a success!
Not sure what I do for my clients? Check this SEO case study for a client who has seen amazing results using my SEO services.
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Here I analyze exactly what it takes to make a great SEO Blog post. I break down the leaders in each of their respective niches.
Although you probably don’t have a great interest to be known in the SEO community, if we take a look at the leaders in SEO marketing, we can pick up a few excellent tips which you can apply no matter your target audience.
I have indexed the blogs covered in this article here for easier access:
Header: includes an original graphic loosely related to the topic, the author attribution and the date.
Title Tag: The keyword rich title along with multiple category tags for easy filtering (ideal for larger blogs).
Intro Paragraph: Clearly wording the question and a small intro in what will follow. Also, the text color is easy to read but not too noticeable.
High-Quality Video: This in itself is the main reason the blog is so popular. The founder of Moz has a distinct presentation, his appearance, not to mention his easy delivery style makes the blog a winner. You probably don’t have the budget of a Moz Blog but you can create simple videos to complement your posts.
High-Quality Graphic: In this case it is simply the “notes” of his presentation. But this alone makes the blog post essential. This is the essence of content marketing here. Creating something of long-lasting value that your audience or customers will find useful.
Engagement Icons: Although these are often overused and perhaps slightly cumbersome to avid blog readers, they provide a necessary element of SEO bookmarking which provides social signals to the search engines that people are interested in this page. Don’t leave them off but don’t make them intrusive either.
Backlinko SEO Blog
These are the parts of a Backlinko blog post. Perhaps one of the easiest to read blogs on the internet.
Social Share Bar: One of the most remarkable things about the Backlinko blog is how shareable the content is. granted this is because of the massive research budget and the people skills of Brian Dean but there is also an easily accessible share bar on every blog page.
Click Bait Title: Brian Dean is a master at getting people to click. But he uses a fairly well-traveled formula. he explains it as a hook technique (I can’t say much more as it is part of his paid course which is a real no-brainer for diving deep into white hat SEO techniques for building your brand online in 2017).
Attention Grabbing Intro: He uses a short sentence technique that works extremely well in our sound byte age of dopamine seeking eyeballs. Some even use the Hemingway app to help lighten things up a bit in their posts (I suffer from longer sentences as do most people in SEO).
Modest Header: While he’s never going to win any style awards. He follows the basic rules, inform and stimulate but don’t distract.
Strong Call to Action: With great content comes a desire for people to want to diver deeper into your world. Backlinko must get amazing conversions with their content. Adding an email or phone number call to action to your stronger blog posts or pages is a no-brainer these days.
Search Engine Land News
These are the parts of a Search Engine Land blog post. Many consider this the first source of news when Google leaks information it wants the world to know about.
These SEO tools are some of the most interesting and least spoken about in the online groups and among leading marketing consultants. They are invaluable to my own workflow. I’m sure once you check them out, you’ll agree.
These are some helpful tools to leverage your content. It’s important to write useful and honestly but there are also tweaks which help the SERPS recognize that you have a certain purpose. These SEO tools will enable you to achieve a better result.
This is perhaps one of my favorite SEO tools ever. Although there is no consensus about how Google uses TF*IDF or LSI content. There are patterns that top-ranked websites exhibit in their usage of keywords. Seolyze gives an invaluable report of the top 10 results for a given keyword, in multiple languages no less.
Seolyze checks meta data, how often a keyword is used, the citations for each site, backlinks, and LSI content. It lets you know which words you are overusing and which need to be added more frequently. Of course, some of the suggestions are brand related so it’s not perfect but it’s a real production hack for SEOs who are trying to optimize their on-site content to increase rankings.
Pros: Very deep analysis of the top 10 for a given keyword.
Cons: Server often gets overloaded with only two or three searches a day and the cost is a bit on the high side for what it does.
Ultimate Keyword Hunter
All I can say about this little gem is, WOW! Finally, a writing productivity tool which actually guarantees your articles are optimized with LSI content.
Before discovering this tool I had to make a checklist of words and do an in-line search checking off each and every LSI word I needed to add. Now it’s done for me, almost, automatically.
The process is simple.
1.Enter your article keyword
2. The software makes an analysis of competitors and identifies the LSI content.
3. The LSI content suggestions are made based on SERP result ranked competitors.
4. Write or import your own article and the suggestions are given to you with ratio data right on the page.
5. Write directly into your article adding the missing LSI words and they are automatically checked off.
The most amazing part of this? It’s still free! The software is “donationware” which, if truth be told, seems a bit ridiculous. In SEO terms this is money! Download this little tool now: http://ultimatekeywordhunter.com/
Pros: Free LSI keyword solution that works offline.
Cons: Interface is dated and there’s no support (deprecated program).
There are helpful apps and then there are apps that make your life complete. The Hemingway app is one of these indispensable solutions.
This “app” changes everything. I’m not sure why they haven’t done a wordpress plugin yet as this would be a very popular choice for bloggers the world over. The software checks your grammar and the reading level of your text. I was able to reduce the writing level from grade 9 to grade 8 while adding many new phrases to make this more clear to both readers and to the Google bots that crawled the page. Now they know, on an 8th-grade level, what this article is about! I’m a huge fan. And you will be too once you get to know Hemingway on your laptop. Check it out here.
Pros: Completely free and browser-based. Works as well as Grammarly with some very intuitive suggestions about content that are very SEO friendly.
Cons: Cut and paste is a bit tough as you have to remove the html code from the text if you are editing rather than working from a first draft. Basically you have to edit paragraph by paragraph. A plugin for WordPress will fix this.
Link Research Tools Extension
While the heavyweight tools like Ahrefs and Semrush do this automatically and a for a hefty monthly price, there is a free extension SEO tool which can do the same with just the click of a button. While this extension is part of a much larger suite of tools (which are perhaps the MOST expensive on the market), what it offers without any investment is quite impressive.
I’m not going to cover all the amazing features of this SEO tool. But for link prospecting, the no-follow checker can be invaluable when deciding where to place your own link building efforts.
Wow, what an impressive SEO tool. Crawling your site for SEO issues has become the new backlinking of SEO, can I say that? Probably not.
Just make sure you have a Google Analytics and Search Console account linked up to your site (don’t know what those are yet? You need to head over to our most common SEO questions FAQ and learn how these free Google tools can give you an amazing wealth of info).
Once you have that a submitted your sitemap Sitebulb can be indispensable in pointing out the hidden errors which might prevent your site from reaching its true SEO organic potential. The software groups valuable tips in the form of “hints” which is a clever way of saying, “look here dummy, this is hurting your rankings!”
Some of the best features of the software which helped with my client’s sites so far include:
Duplicate Header Tags
Broken Internal Links
Broken External Links
This is just the surface of what the software does, and it’s not particularly unique, Screaming Frog can do all of this too. What it does have going for it is an incredible founder SEO evangelist with a decent sense of self-deprecating humor which is very refreshing. Download Sitebulb SEO web crawler software which is in healthy beta at this point. It’s a little expensive for the really impressive features like the visual sitemap linking features.
It should be mentioned that the full-featured version is a little expensive for the really impressive features like the visual sitemap crawler (“crawl map”). However, just like Screaming Frog SEO software, Sitebulb also has a free version limited to 500 pages on-site. If you are serious about perfecting your on-site architecture and giving google zero reasons to not rank you at the top of the queue, this is a big leap forward in deep SEO analysis.
If you are serious about perfecting your on-site architecture and giving google zero reasons to not rank you at the top of the queue, this is a big leap forward in deep SEO analysis.
This SEO tool was a surprise. For years I had been compiling my own list of negative keywords for both google adwords and Amazon listings. Now I see there is a very convenient tool which outputs the list for me in seconds. All I have to do is enter my main keywords and it applies common searches which are often excluded from similar campaigns.